Jesse Cole

Over one hundred thousand plus tickets that we took care of for people.

And so what we did is after we offered that to them, they had their opportunity to come to any game they want, Fenway Park, Yankee Stadium, anywhere.

And we have a demand of over 4.2 million people on our lottery list.

So this is just basically throwing away 6 million.

But we said, we're going to do it.

We got everyone on our team on a Zoom.

And we immediately said, turn your cameras on.

This is why we're doing this.

And then what happened, those first few games that people had tickets, they weren't showing up at the high rate that we usually get.

We get 95% redemption, but because they were free tickets for them, it was down to like 75%.

And I was like, that's unacceptable.

We have millions of people that want to code our games.

So we start messaging them off.

So finally we said, we will buy back your tickets so we can sell them.

Buy back tickets they never even paid for.

So now we're offering free money to these people.

Literally, you know,

Two hundred, three hundred dollars to get back their tickets so we can give them to people that are going to come to the game.

Do you stand by your values?

Six million dollar loss.