Jesse Cole
👤 SpeakerAppearances Over Time
Podcast Appearances
Pretty big hit.
You go back three, four or five years ago.
That's more revenue than total company brought in.
Right.
But it's fans first.
And that's what we're going to do.
And that's how we're going to make those decisions.
So give examples, give stories, share how you do it.
And you've got to do it every single day.
And that makes the impact.
Yeah.
So I think we think more about storytelling first, interestingly, with our biggest fans, which are our team members.
And so we talked about how do we keep fans first in front of people?
So when we go on the tour, now we have six teams.
We have three tours going all over the country.
The first day we show up and we do the unscalable to do the scalable.
It doesn't make sense to travel with 150 to 200 people to every city.
That is millions of dollars.
But again, we want to have that high touch.
Even at a football stadium with 100,000 fans, we want to have high touch.