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Jesse Leimgruber

๐Ÿ‘ค Speaker
127 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

Let's do it.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

Yes, so Near Reach is an end-to-end social intelligence platform.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

Brands pay us a licensing fee to analyze the performance of their sponsored post campaigns, everything from

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

paying Tiger Woods to wear a Nike hat, to Red Bull sponsoring athletes, to YouTubers promoting a product.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

We measure the effectiveness of those endorsements, and we sell that data to large brands and Fortune 500s.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

Um, we typically the minimum licensing fee for a brand is about $25,000 annually.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

And we have, uh, quite a few as in more than a handful of brands spending over a million dollars with us annually.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

Yeah, I would say at least half of our customers are spending over $50K a month.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

Sorry, $50K a year.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

I think our average revenue per customer is around $200,000 a year.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

We launched it in early 2014.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

We launched the company then.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

Probably the first year, I don't think we had any customers or nothing significant.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

2015 was really when we launched our product in a sort of beta.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

And then towards the end of 2015, it took its current form.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

And so 2016, 2017, and this year have really been the primary products.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

But it's really about two and a half, three years into...

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

Well, you know, everyone, you know, does SaaS businesses like, oh, we have, you know, 35,000 customers, but it's like $5 a month.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

Yeah, we just passed 100.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

I think we're at 102, 103, something like that.

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