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Jesse Leimgruber

๐Ÿ‘ค Speaker
127 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

Congrats, that's great.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

You know, I like to think of the way to scale a SaaS business as, you know, if you want to IPO, you need to triple, triple, triple, double, double over five years.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

So 3x revenue, 3x revenue, 3x revenue, and double and double.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

And then you're currently, that's the pace that will get you to an IPOable number.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

Where about that?

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

So we are, we're in between two and three X a year growth rate right now.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

Oh, yeah.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

Well, we, we started with such small numbers.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

So I figured we need to, we need to pick it up somewhere.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

First customer.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

So, uh, the, you know, the product was like, didn't work probably.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

And it was, uh, it was really buggy and, you know, we needed a customer that would sort of believe in it.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

So what we did is we actually outreached to maybe two or 300 customers on LinkedIn and we didn't even, we didn't pitch them.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

We asked them for feedback on what we were building.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

Yeah, we emailed about 200 or 300 CMOs.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

I remember sending the emails.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

We were a custom email.

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

Email or LinkedIn messages?

SaaS Interviews with CEOs, Startups, Founders
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

We went to the same school.