Jesse Leimgruber

LinkedIn mostly.

And we did some email too.

Yeah.

And the first, we had a couple of tiny startups that maybe spent $1,000, but the first real customer we got was Zappos.

The CMO of Zappos actually responded himself, introduced us to his ad agency, introduced us to someone else at Zappos, and they signed up for

I think that it was a small deal at the time, $5,000 for a year license, but it was meaningful to get Zappos and they were our first recognizable brand.

We are spread out.

We have an engineering office in Orlando.

We have a sales and marketing office in Austin.

And then we've got

And it's a software.

It's not tied into the infrastructural stack of their company.

It's not like AWS or something like that.

So relative to some businesses, we have high churn.

But over the last year, we've actually been pivoting a lot of customers to our API product where it is actually tied deeply in.

Yeah, for sure.

It's closer to 20% of customers churn, but we grow at a significantly higher rate than that.

And the ones that stick kind of really expand.

The ones that tend to churn tend to be the $25,000 a month, the $25,000 a year customers, they tend to not be deeply integrated.

And the primary reason they churn isn't usually a product problem on near reach, it's more or less a marketing software for particular niches of marketing, and they just can't justify it relative to their