Jesse Pierce

And I think the bottom line is everybody was watching, over 5 million viewers.

And so a lot like what we saw yesterday with the men's gold medal game is hockey's the big winner leaving the Olympics.

I mean, all the Olympics is a great reminder of how much we love sports and how much these storylines are so incredible in all different genres.

But for us specifically, Jesse, who work in the game of hockey, I think the big winner was our sport.

Like, I think we're going to bring more casual sports fans to the game

And what we saw on the women's side and then on the men's side, being that we're here in the States, just made it that much more incredible.

Yeah, the PWHL has been an unbelievable asset for the women's game and the girls game.

You know, I go back to when I was coaching in the late 90s into the early 2000s.

And really the goal for all the top players was would they one day get a chance to play for their country, which is really, really cool.

But there was never the chance for them to play professionally and get paid to play the game professionally.

that they love.

Now we have an established league and there's been other leagues that popped up, but this one feels different.

This one feels a lot like the WNBA, which has had so much incredible success promoting women's basketball.

And this league looks like it's got longevity.

They expanded from six to eight.

It looks like they're going to go from eight to 12 teams.

The buildings are drawing big crowds.

They're in great hockey markets and the talent continues to come.

There is a wave of young talent.

You mentioned some of those names that are currently playing college hockey that are going to be the next stars that we're going to see on the stage at the different drafts.