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Jesse Pujji

๐Ÿ‘ค Speaker
366 total appearances

Appearances Over Time

Podcast Appearances

The Startup Ideas Podcast
Niche Startup Ideas: Hedge Fund Data/Info Business, Expert Network, & AI-Generated Kids' Music

So, you know, we started a couple supplement businesses in e-commerce, which have kind of been a slog. But I do think supplements are an awesome category. I think they're high margin. I think they're endlessly marketable. And I think there's something really interesting about making the person feel like the supplement is meant for them. Okay, so like let's use a most common example in the market.

The Startup Ideas Podcast
Niche Startup Ideas: Hedge Fund Data/Info Business, Expert Network, & AI-Generated Kids' Music

So, you know, we started a couple supplement businesses in e-commerce, which have kind of been a slog. But I do think supplements are an awesome category. I think they're high margin. I think they're endlessly marketable. And I think there's something really interesting about making the person feel like the supplement is meant for them. Okay, so like let's use a most common example in the market.

The Startup Ideas Podcast
Niche Startup Ideas: Hedge Fund Data/Info Business, Expert Network, & AI-Generated Kids' Music

So, you know, we started a couple supplement businesses in e-commerce, which have kind of been a slog. But I do think supplements are an awesome category. I think they're high margin. I think they're endlessly marketable. And I think there's something really interesting about making the person feel like the supplement is meant for them. Okay, so like let's use a most common example in the market.

The Startup Ideas Podcast
Niche Startup Ideas: Hedge Fund Data/Info Business, Expert Network, & AI-Generated Kids' Music

There's Centrum, which is this like daily multivitamin most of us have heard of. And there's Centrum Silver. And it's like, oh, that's for the old people. And there's certain things in that that the old people need.

The Startup Ideas Podcast
Niche Startup Ideas: Hedge Fund Data/Info Business, Expert Network, & AI-Generated Kids' Music

There's Centrum, which is this like daily multivitamin most of us have heard of. And there's Centrum Silver. And it's like, oh, that's for the old people. And there's certain things in that that the old people need.

The Startup Ideas Podcast
Niche Startup Ideas: Hedge Fund Data/Info Business, Expert Network, & AI-Generated Kids' Music

There's Centrum, which is this like daily multivitamin most of us have heard of. And there's Centrum Silver. And it's like, oh, that's for the old people. And there's certain things in that that the old people need.

The Startup Ideas Podcast
Niche Startup Ideas: Hedge Fund Data/Info Business, Expert Network, & AI-Generated Kids' Music

So one of my ideas is to take the world, and this came actually, I'll tell you, if you talk to any South Asian, again, this is myself, you talk to any South Asian dude, you probably have a million Indian and Pakistani friends. And I'll tell you their lipid profile. I can tell you right now. They have low D3. They have high LDL.

The Startup Ideas Podcast
Niche Startup Ideas: Hedge Fund Data/Info Business, Expert Network, & AI-Generated Kids' Music

So one of my ideas is to take the world, and this came actually, I'll tell you, if you talk to any South Asian, again, this is myself, you talk to any South Asian dude, you probably have a million Indian and Pakistani friends. And I'll tell you their lipid profile. I can tell you right now. They have low D3. They have high LDL.

The Startup Ideas Podcast
Niche Startup Ideas: Hedge Fund Data/Info Business, Expert Network, & AI-Generated Kids' Music

So one of my ideas is to take the world, and this came actually, I'll tell you, if you talk to any South Asian, again, this is myself, you talk to any South Asian dude, you probably have a million Indian and Pakistani friends. And I'll tell you their lipid profile. I can tell you right now. They have low D3. They have high LDL.

The Startup Ideas Podcast
Niche Startup Ideas: Hedge Fund Data/Info Business, Expert Network, & AI-Generated Kids' Music

They have some heart issues, like some, you know, maybe a little high cholesterol, like a... And probably high glucose. Like they just have a similar profile because of, you know, genetics and the fact that we were not meant to eat pizzas and burgers. We were meant to eat dal and roti, right? Like it's a very specific lipid profile.

The Startup Ideas Podcast
Niche Startup Ideas: Hedge Fund Data/Info Business, Expert Network, & AI-Generated Kids' Music

They have some heart issues, like some, you know, maybe a little high cholesterol, like a... And probably high glucose. Like they just have a similar profile because of, you know, genetics and the fact that we were not meant to eat pizzas and burgers. We were meant to eat dal and roti, right? Like it's a very specific lipid profile.

The Startup Ideas Podcast
Niche Startup Ideas: Hedge Fund Data/Info Business, Expert Network, & AI-Generated Kids' Music

They have some heart issues, like some, you know, maybe a little high cholesterol, like a... And probably high glucose. Like they just have a similar profile because of, you know, genetics and the fact that we were not meant to eat pizzas and burgers. We were meant to eat dal and roti, right? Like it's a very specific lipid profile.

The Startup Ideas Podcast
Niche Startup Ideas: Hedge Fund Data/Info Business, Expert Network, & AI-Generated Kids' Music

So one of my ideas was like, let's create a, by the way, South Asians are also the highest diaspora income in the United States. Higher than Jews, higher than everyone else, right? Let's create like an Indian South Asian men multivitamin. Like Centrum's not the right one for them. Right. Like we'll call it must be right.

The Startup Ideas Podcast
Niche Startup Ideas: Hedge Fund Data/Info Business, Expert Network, & AI-Generated Kids' Music

So one of my ideas was like, let's create a, by the way, South Asians are also the highest diaspora income in the United States. Higher than Jews, higher than everyone else, right? Let's create like an Indian South Asian men multivitamin. Like Centrum's not the right one for them. Right. Like we'll call it must be right.

The Startup Ideas Podcast
Niche Startup Ideas: Hedge Fund Data/Info Business, Expert Network, & AI-Generated Kids' Music

So one of my ideas was like, let's create a, by the way, South Asians are also the highest diaspora income in the United States. Higher than Jews, higher than everyone else, right? Let's create like an Indian South Asian men multivitamin. Like Centrum's not the right one for them. Right. Like we'll call it must be right.

The Startup Ideas Podcast
Niche Startup Ideas: Hedge Fund Data/Info Business, Expert Network, & AI-Generated Kids' Music

And it's going to be a hundred bucks a month and it's going to be meant for them and it's going to speak to their issues and it's going to talk about that. And then I was like, okay, well, what about for black women? And what about for, you know, apparently lots of Jewish dudes have digestive issues. Like that's a common issue for Jewish dudes. Like,

The Startup Ideas Podcast
Niche Startup Ideas: Hedge Fund Data/Info Business, Expert Network, & AI-Generated Kids' Music

And it's going to be a hundred bucks a month and it's going to be meant for them and it's going to speak to their issues and it's going to talk about that. And then I was like, okay, well, what about for black women? And what about for, you know, apparently lots of Jewish dudes have digestive issues. Like that's a common issue for Jewish dudes. Like,

The Startup Ideas Podcast
Niche Startup Ideas: Hedge Fund Data/Info Business, Expert Network, & AI-Generated Kids' Music

And it's going to be a hundred bucks a month and it's going to be meant for them and it's going to speak to their issues and it's going to talk about that. And then I was like, okay, well, what about for black women? And what about for, you know, apparently lots of Jewish dudes have digestive issues. Like that's a common issue for Jewish dudes. Like,

The Startup Ideas Podcast
Niche Startup Ideas: Hedge Fund Data/Info Business, Expert Network, & AI-Generated Kids' Music

So one of my e-com ideas is basically like a hyper-demoed multivitamin or vitamin orientation. And I think that the ads on Facebook would just be perfect. Again, it's back to this thing of you just find an area that no one else is in. And I'm the only one who can say, this is the South Asian vitamin. And is it 70% similar to Centrum? Maybe, but like...

The Startup Ideas Podcast
Niche Startup Ideas: Hedge Fund Data/Info Business, Expert Network, & AI-Generated Kids' Music

So one of my e-com ideas is basically like a hyper-demoed multivitamin or vitamin orientation. And I think that the ads on Facebook would just be perfect. Again, it's back to this thing of you just find an area that no one else is in. And I'm the only one who can say, this is the South Asian vitamin. And is it 70% similar to Centrum? Maybe, but like...