Jesse Pujji

And then obviously you can go and... order the raw materials, and then find someone to mix your supplement. You could build a whole supply chain. On the other side of it, in the beginning, you could literally go to third parties who will white label their supplements for you and let you sell them however you want. If you wanted to validate this, you and I could build this business in a week.

And then obviously you can go and... order the raw materials, and then find someone to mix your supplement. You could build a whole supply chain. On the other side of it, in the beginning, you could literally go to third parties who will white label their supplements for you and let you sell them however you want. If you wanted to validate this, you and I could build this business in a week.

Because there's a third party who will slap a label on something, call it whatever we want, and we can start running Facebook campaigns on it within a week. And so the answer is that. You start with something like that and then you slowly get more, you know, that's how we started. Then you slowly go, okay, wait, let me actually work with a doctor and formulate something.

Because there's a third party who will slap a label on something, call it whatever we want, and we can start running Facebook campaigns on it within a week. And so the answer is that. You start with something like that and then you slowly get more, you know, that's how we started. Then you slowly go, okay, wait, let me actually work with a doctor and formulate something.

Because there's a third party who will slap a label on something, call it whatever we want, and we can start running Facebook campaigns on it within a week. And so the answer is that. You start with something like that and then you slowly get more, you know, that's how we started. Then you slowly go, okay, wait, let me actually work with a doctor and formulate something.

And they have their research and we do some other things and we start to formulate like a proprietary blend of something. And then you go to a third party who manufactures it for you and that's it. And again, I'm sure as you get bigger... you can keep ripping costs out and improving supply chain and all that stuff. It becomes a bigger function.

And they have their research and we do some other things and we start to formulate like a proprietary blend of something. And then you go to a third party who manufactures it for you and that's it. And again, I'm sure as you get bigger... you can keep ripping costs out and improving supply chain and all that stuff. It becomes a bigger function.

And they have their research and we do some other things and we start to formulate like a proprietary blend of something. And then you go to a third party who manufactures it for you and that's it. And again, I'm sure as you get bigger... you can keep ripping costs out and improving supply chain and all that stuff. It becomes a bigger function.

But early on, it would be silly to do all that stuff, in my opinion. So I'd first start with one of these third parties that will literally make it for you on demand, whatever, and just throw a white label on it. Then I would go one level further and make a proprietary formula.

But early on, it would be silly to do all that stuff, in my opinion. So I'd first start with one of these third parties that will literally make it for you on demand, whatever, and just throw a white label on it. Then I would go one level further and make a proprietary formula.

But early on, it would be silly to do all that stuff, in my opinion. So I'd first start with one of these third parties that will literally make it for you on demand, whatever, and just throw a white label on it. Then I would go one level further and make a proprietary formula.

And then maybe when I'm a much bigger business, I would buy my own ingredients and maybe there's third parties that just mix it for you if you want that. But in the beginning, you just need something to sell someone and see if it works.

And then maybe when I'm a much bigger business, I would buy my own ingredients and maybe there's third parties that just mix it for you if you want that. But in the beginning, you just need something to sell someone and see if it works.

And then maybe when I'm a much bigger business, I would buy my own ingredients and maybe there's third parties that just mix it for you if you want that. But in the beginning, you just need something to sell someone and see if it works.

Yeah, you know, one of the funny things, you know this, right? I've probably overseen over my career $2, $3 billion in paid spend, right? We scaled Uber to $100 million a year in 600 cities, Dollar Shave Club was spending $3 million a month with us for four years. Stitch Fix, Casper, you name it. And we basically ran at least their paid social, if not all of their digital.

Yeah, you know, one of the funny things, you know this, right? I've probably overseen over my career $2, $3 billion in paid spend, right? We scaled Uber to $100 million a year in 600 cities, Dollar Shave Club was spending $3 million a month with us for four years. Stitch Fix, Casper, you name it. And we basically ran at least their paid social, if not all of their digital.

Yeah, you know, one of the funny things, you know this, right? I've probably overseen over my career $2, $3 billion in paid spend, right? We scaled Uber to $100 million a year in 600 cities, Dollar Shave Club was spending $3 million a month with us for four years. Stitch Fix, Casper, you name it. And we basically ran at least their paid social, if not all of their digital.

And when I started doing this on my own, I totally fucked it up, actually, because I was so used to running bigger things that I was like, oh, go create this special creative, go do X, go do Y. And it turns out that what you actually need to do in the beginning is the first month or two is what they call seasoning the pixel.

And when I started doing this on my own, I totally fucked it up, actually, because I was so used to running bigger things that I was like, oh, go create this special creative, go do X, go do Y. And it turns out that what you actually need to do in the beginning is the first month or two is what they call seasoning the pixel.

And when I started doing this on my own, I totally fucked it up, actually, because I was so used to running bigger things that I was like, oh, go create this special creative, go do X, go do Y. And it turns out that what you actually need to do in the beginning is the first month or two is what they call seasoning the pixel.