Jesse Pujji

And so you create actually five to seven static non-video ads that are very basic with your product, with the pixel, and you spend 50 bucks a day, 25 bucks a day. And the first week is going to be the worst results you've ever seen. And then you'll see Facebook will start to learn your audience a little better.

And so you create actually five to seven static non-video ads that are very basic with your product, with the pixel, and you spend 50 bucks a day, 25 bucks a day. And the first week is going to be the worst results you've ever seen. And then you'll see Facebook will start to learn your audience a little better.

And so you create actually five to seven static non-video ads that are very basic with your product, with the pixel, and you spend 50 bucks a day, 25 bucks a day. And the first week is going to be the worst results you've ever seen. And then you'll see Facebook will start to learn your audience a little better.

And maybe every week you make a small adjustment just to what's working, spend a little more on what's working, pause what's not working, basically based on how much they're spending or what the metrics look like. And then you kind of let it go.

And maybe every week you make a small adjustment just to what's working, spend a little more on what's working, pause what's not working, basically based on how much they're spending or what the metrics look like. And then you kind of let it go.

And maybe every week you make a small adjustment just to what's working, spend a little more on what's working, pause what's not working, basically based on how much they're spending or what the metrics look like. And then you kind of let it go.

And so what you should see is after two months, the pixel will be seasoned because the CPA will be cut in half and you'll just notice that the metrics will all look better. Now Facebook knows who your audience is Now you can get crazy with the video creative and some of the other things that are, you know, UGC, like the more engaging creative.

And so what you should see is after two months, the pixel will be seasoned because the CPA will be cut in half and you'll just notice that the metrics will all look better. Now Facebook knows who your audience is Now you can get crazy with the video creative and some of the other things that are, you know, UGC, like the more engaging creative.

And so what you should see is after two months, the pixel will be seasoned because the CPA will be cut in half and you'll just notice that the metrics will all look better. Now Facebook knows who your audience is Now you can get crazy with the video creative and some of the other things that are, you know, UGC, like the more engaging creative.

But part of it is you almost want bad creative up front because you want Facebook's algorithm to get a better and better signal on who your audience is. And if you give them too much good creative, like... you know, if I show you a pretty girl dancing around or whatever, you may buy the product even though you're not the right audience. And then Facebook kind of learns the wrong lessons.

But part of it is you almost want bad creative up front because you want Facebook's algorithm to get a better and better signal on who your audience is. And if you give them too much good creative, like... you know, if I show you a pretty girl dancing around or whatever, you may buy the product even though you're not the right audience. And then Facebook kind of learns the wrong lessons.

But part of it is you almost want bad creative up front because you want Facebook's algorithm to get a better and better signal on who your audience is. And if you give them too much good creative, like... you know, if I show you a pretty girl dancing around or whatever, you may buy the product even though you're not the right audience. And then Facebook kind of learns the wrong lessons.

You want them to learn, oh, this is like a really crappy ad, but oh man, it's an Indian supplement. I'm Indian. Okay, I'm going to buy it. Man, the site looks really bad, but the formula looks good. Okay, you want that to be your first hundred transactions to calibrate the audience really tightly. And then you light up, again, video and UGC. Now, one of the big mistakes people make here is

You want them to learn, oh, this is like a really crappy ad, but oh man, it's an Indian supplement. I'm Indian. Okay, I'm going to buy it. Man, the site looks really bad, but the formula looks good. Okay, you want that to be your first hundred transactions to calibrate the audience really tightly. And then you light up, again, video and UGC. Now, one of the big mistakes people make here is

You want them to learn, oh, this is like a really crappy ad, but oh man, it's an Indian supplement. I'm Indian. Okay, I'm going to buy it. Man, the site looks really bad, but the formula looks good. Okay, you want that to be your first hundred transactions to calibrate the audience really tightly. And then you light up, again, video and UGC. Now, one of the big mistakes people make here is

You really shouldn't grow your spend until the economics are profitable, until you're first order profitable. Which means, let's just do this math. If you're doing a $100 supplement, it's kind of an expensive supplement, but let's go with that. You're probably doing 70% gross margins, maybe more. So you're making $70 in profit. Your CPA target should be like $50.

You really shouldn't grow your spend until the economics are profitable, until you're first order profitable. Which means, let's just do this math. If you're doing a $100 supplement, it's kind of an expensive supplement, but let's go with that. You're probably doing 70% gross margins, maybe more. So you're making $70 in profit. Your CPA target should be like $50.

You really shouldn't grow your spend until the economics are profitable, until you're first order profitable. Which means, let's just do this math. If you're doing a $100 supplement, it's kind of an expensive supplement, but let's go with that. You're probably doing 70% gross margins, maybe more. So you're making $70 in profit. Your CPA target should be like $50.

at the highest because that makes money on every transaction. And what you have to do is calibrate your spend, your creative, your metrics internally to that. That would be considered a two ROAS on your spend And it's too easy to convince yourself to spend more on a shittier metric.

at the highest because that makes money on every transaction. And what you have to do is calibrate your spend, your creative, your metrics internally to that. That would be considered a two ROAS on your spend And it's too easy to convince yourself to spend more on a shittier metric.