Jesse Pujji

at the highest because that makes money on every transaction. And what you have to do is calibrate your spend, your creative, your metrics internally to that. That would be considered a two ROAS on your spend And it's too easy to convince yourself to spend more on a shittier metric.

And what it forces is a discipline of sorts that you're not allowed to scale until you can't spend more than $50 a day until that 50 is able to. And what it means is you may spend six months trying to rip through different creatives and hooks and all the things you and I know from the world of organic social.

And what it forces is a discipline of sorts that you're not allowed to scale until you can't spend more than $50 a day until that 50 is able to. And what it means is you may spend six months trying to rip through different creatives and hooks and all the things you and I know from the world of organic social.

And what it forces is a discipline of sorts that you're not allowed to scale until you can't spend more than $50 a day until that 50 is able to. And what it means is you may spend six months trying to rip through different creatives and hooks and all the things you and I know from the world of organic social.

But then when you get it and everybody gets it, if they stay long enough, it is a dream because now all of a sudden you have a money machine that you can just keep turning up. And if you read my newsletter, we actually started using some lending in our case, and we didn't follow this rule, and it was a big mistake.

But then when you get it and everybody gets it, if they stay long enough, it is a dream because now all of a sudden you have a money machine that you can just keep turning up. And if you read my newsletter, we actually started using some lending in our case, and we didn't follow this rule, and it was a big mistake.

But then when you get it and everybody gets it, if they stay long enough, it is a dream because now all of a sudden you have a money machine that you can just keep turning up. And if you read my newsletter, we actually started using some lending in our case, and we didn't follow this rule, and it was a big mistake.

It made us too able to spend money too fast, and that's actually a really bad thing in customer acquisition.

It made us too able to spend money too fast, and that's actually a really bad thing in customer acquisition.

It made us too able to spend money too fast, and that's actually a really bad thing in customer acquisition.

Yeah, I mean, I have a whole presentation I shared privately with a handful of business leaders that's like, get the organic social formula, which you and I know really well. Like, is it a good hook? Is it going to get someone to stop what they're doing? And in order to do that, I typically think of it as curiosity and benefits. I think Craig Clemens, the guy from Golden Hippo, says that, like,

Yeah, I mean, I have a whole presentation I shared privately with a handful of business leaders that's like, get the organic social formula, which you and I know really well. Like, is it a good hook? Is it going to get someone to stop what they're doing? And in order to do that, I typically think of it as curiosity and benefits. I think Craig Clemens, the guy from Golden Hippo, says that, like,

Yeah, I mean, I have a whole presentation I shared privately with a handful of business leaders that's like, get the organic social formula, which you and I know really well. Like, is it a good hook? Is it going to get someone to stop what they're doing? And in order to do that, I typically think of it as curiosity and benefits. I think Craig Clemens, the guy from Golden Hippo, says that, like,

Make me curious and tell me what's going to benefit me. And that's the first thing in the hook. And that means you've got to know your audience, you've got to know your customer, you've got to know all these different things. Then you've got to deliver some value, and usually it's informational value in the creative itself.

Make me curious and tell me what's going to benefit me. And that's the first thing in the hook. And that means you've got to know your audience, you've got to know your customer, you've got to know all these different things. Then you've got to deliver some value, and usually it's informational value in the creative itself.

Make me curious and tell me what's going to benefit me. And that's the first thing in the hook. And that means you've got to know your audience, you've got to know your customer, you've got to know all these different things. Then you've got to deliver some value, and usually it's informational value in the creative itself.

One of my favorite frameworks is the PAS, the Problem Agitation Solution Framework, right? Where you say, well, the hook is something you have an issue with. You don't immediately jump to the solution. You're like, ugh. And then you present the solution at the end of the ad. And obviously then you can trim some of the landing page. My favorite example of this, this has become my favorite product.

One of my favorite frameworks is the PAS, the Problem Agitation Solution Framework, right? Where you say, well, the hook is something you have an issue with. You don't immediately jump to the solution. You're like, ugh. And then you present the solution at the end of the ad. And obviously then you can trim some of the landing page. My favorite example of this, this has become my favorite product.

One of my favorite frameworks is the PAS, the Problem Agitation Solution Framework, right? Where you say, well, the hook is something you have an issue with. You don't immediately jump to the solution. You're like, ugh. And then you present the solution at the end of the ad. And obviously then you can trim some of the landing page. My favorite example of this, this has become my favorite product.

This is like, if I was Oprah, this is Jesse's product of the year. Have you seen this Air Moto thing? So... Okay, so once you have kids and you're a dad, one of the random jobs you get assigned, of many, there's many, many jobs, like suitcase carrier and whatever, you just, you are the inflating guy. You inflate shit, okay? You inflate tires. on bikes, you inflate car tires.