Jessica Gurley

And that engagement and more initial buy-in makes it having a more easier conversation on the back end about getting to know them and then additionally talking about because they have like a little preview of what it is that they're engaging with. Additionally, I've taken that concept and talked to hiring managers about it and they really understand it.

And that engagement and more initial buy-in makes it having a more easier conversation on the back end about getting to know them and then additionally talking about because they have like a little preview of what it is that they're engaging with. Additionally, I've taken that concept and talked to hiring managers about it and they really understand it.

And it's so different than any of the other recruiters that they have engaged with where they're like, oh, that makes tons of sense. Because everyone kind of understands that we live in a very ADD space now with our culture. You have someone's attention for a minute, a minute and a half, and then you lose them. So, you know, videos made up 82% of all internet traffic in 2022.

And it's so different than any of the other recruiters that they have engaged with where they're like, oh, that makes tons of sense. Because everyone kind of understands that we live in a very ADD space now with our culture. You have someone's attention for a minute, a minute and a half, and then you lose them. So, you know, videos made up 82% of all internet traffic in 2022.

Over 2.6 billion people around the world use YouTube every month. And viewers retain 95% of messages when watching it on video versus 10% through text. And I've seen that tenfold in my efforts this year with recruiting. It's just the way that our society learns.

Over 2.6 billion people around the world use YouTube every month. And viewers retain 95% of messages when watching it on video versus 10% through text. And I've seen that tenfold in my efforts this year with recruiting. It's just the way that our society learns.

So why not utilize it in a way to, again, personalize yourself and stand out where people know my name, they know my voice, they know my face. I'm not just a flat screen to them. I'm three-dimensional. and then pull a lot of energy behind what I'm talking about. And they can see the enthusiasm that I have about the opportunity and transfer it to them.

So why not utilize it in a way to, again, personalize yourself and stand out where people know my name, they know my voice, they know my face. I'm not just a flat screen to them. I'm three-dimensional. and then pull a lot of energy behind what I'm talking about. And they can see the enthusiasm that I have about the opportunity and transfer it to them.

Yeah. So I was a sales rep. I did call on these people and I did have interactions with the people that I recruit. And I understand how that train works together. So I understand if the economic story doesn't work, then you can't have access. If you can't have access, then you have a more challenging marketing story. If you have a challenging marketing story, the sales rep can't do their job.

Yeah. So I was a sales rep. I did call on these people and I did have interactions with the people that I recruit. And I understand how that train works together. So I understand if the economic story doesn't work, then you can't have access. If you can't have access, then you have a more challenging marketing story. If you have a challenging marketing story, the sales rep can't do their job.

So because of my experience in life sciences with some of the positions I had, it's really easy for me to pull through that narrative and understand the nuances of those five buckets to be super effective, not only in focus, but in how everyone collaborates together. And then at the end of the day, how those things help reach patients to help have a better quality of life or even save their life.

So because of my experience in life sciences with some of the positions I had, it's really easy for me to pull through that narrative and understand the nuances of those five buckets to be super effective, not only in focus, but in how everyone collaborates together. And then at the end of the day, how those things help reach patients to help have a better quality of life or even save their life.

So I think that previous experience before becoming a recruiter in this space also makes me stand out because I can have very transparent conversations with, hey, when I was a rep, I understood that access, I couldn't do my job without it. And I understand that you can't make good access stories if you don't have the right economic models.

So I think that previous experience before becoming a recruiter in this space also makes me stand out because I can have very transparent conversations with, hey, when I was a rep, I understood that access, I couldn't do my job without it. And I understand that you can't make good access stories if you don't have the right economic models.

And if you don't have the right economic models, it's because the clinical trials are missing something. So it is this domino effect that I can very confidently speak to across those five or six areas. And especially within marketing and sales, being a sales rep, it's given me a lot of confidence and buy-in and security and like the circle of trust because I've been those people.

And if you don't have the right economic models, it's because the clinical trials are missing something. So it is this domino effect that I can very confidently speak to across those five or six areas. And especially within marketing and sales, being a sales rep, it's given me a lot of confidence and buy-in and security and like the circle of trust because I've been those people.

And that just immediately takes down walls. With the marketing people, the same thing. You know, I understand what their work is. I understand their interactions with salespeople. I feel like that also helps me stand out and give me an edge against other life science recruiters.

And that just immediately takes down walls. With the marketing people, the same thing. You know, I understand what their work is. I understand their interactions with salespeople. I feel like that also helps me stand out and give me an edge against other life science recruiters.