Jessica Knurick

So that could be a Dorito chip.

Or that could be a yogurt, right?

That's got a lot of protein and good nutrients in it.

And so there's a lot of different foods within that category that nutritionally, we would say some are much better than others, right?

Some are gonna be really high in fat and salt and sugar, which makes a food really satiating and hyperpalatable and low in fiber.

And so it's going to be really easy to overeat those, but others are going to be very nutrient dense within that category.

And a lot of times just adding a preservative that we don't have access to would make something ultra processed in the scientific definition.

And so the idea that all ultra processed foods are bad for us,

is kind of more of like a moral argument.

It's like you're moralizing food at that point.

Yeah, I mean, I always try to just talk about like the nutrient quality of the food, right?

So look for foods that are higher in protein, higher in fiber, lower in added sugar, right?

So looking at those types of foods that you can make better choices because a lot of the reason, the reason we have so many ultra processed foods is because we have a food environment that relies on these prepackaged foods.

that have to travel far, that have to sit on shelves.

And so, you know, we've gotten away in this country from like local foods quite a bit.

And so that's why, you know, up to by some estimates, 70% of our food environment are these ultra processed foods.

And so now if you're telling people you shouldn't eat any ultra processed foods, it just loses kind of the nutritional meaning of the term.

For a moment.

Yeah.

Is there- Fad and nutrition?