Jessica Knurick

That never happens.

I think because we all eat at least three times a day, and so it's always on our mind, right?

Like, not everyone's thinking about astrophysics, but people are always thinking.

Excuse me?

Yeah.

So, I mean, if you're constantly thinking about it and food, by the way, is not just nutrition.

That's how I think about it as a nutrition scientist.

But, you know, it's also culture and it's also how people show love.

And it also it's integrated in our lives.

And so people are constantly thinking about it.

And so I think I think it's very susceptible to these these fads because.

particularly with social media, people like kind of scary claims, things that are going to be very eye-catching.

Clickbait.

Clickbait.

So people will do that on social media, and it's of interest to people because they're thinking about food and they want to be healthier.

And so I think that that's why it's so susceptible.

Yeah, I think right now what we're seeing is a fad with protein.

I think if you look at all of the data sets from NHANES and other data sets, it shows that most Americans on average are getting adequate amounts of protein.

From anywhere else and probably over-consuming red meat, to be honest.

Yeah, I think a large part of it on social media is certainly driven by this carnivore movement and, yes, the manosphere, as you say.