Jessica Kruger

This is an edible, considered an edible when you're categorizing cannabis products.

And so it does take longer to metabolize.

And that's where some people get in trouble with edibles is they don't feel the effects right away like they do with smoking.

Exactly.

And that's another area where we really want to focus on education with folks of how do you use edibles properly?

In fact, we found that people who are using cannabis beverages are drinking less and engaging in less binge drinking.

Now, this is great because we also compare that to other modalities of cannabis use, such as smoking, thinking, was it just the cannabis or is it actually the beverage?

And we think it's because it's a one-to-one swap out.

You're drinking a beverage where you would have drink a cold one.

Instead, you're drinking a cannabis beverage.

And so we see lower alcohol use.

That's something we speculate of.

It is because it's a kind of one-to-one switch out.

And these cans could look like a can of alcohol, especially they kind of are in the shape of like a white cloth.

So if people don't know exactly what you're drinking or you have a nice koozie on it, it could be a great way for that social elixir to hit when you're out with others.

Yeah, that was definitely an interesting finding, right?

Binge drinking is a really challenging health topic because people binge drink for a lot of different reasons.

And oftentimes people don't recognize the definition of binge drinking.

And so we wanted to add that as a question in our survey, and we're surprised that it did reduce that, especially because people were switching it out and having very few cannabis beverages as a replacement.

Absolutely, it's always a concern when you're switching out one product to another, especially because cannabis can be addictive and that's often not recognized.