Jessica Lynne White

It sounds like you guide them on who their avatar is and target market.

Yeah.

Why do you feel that's important versus just selling random products?

You know, bits of everything to anyone.

Right.

Well, I think people resonate with brands.

Yeah.

And people have brand loyalty.

And I think a few years ago, it was just the meds.

And having that availability was getting people extremely rich.

But I think now people want to see even the person behind that brand.

Why did this person start this brand?

How did these medications change your life?

And if I'm relatable to that as a potential patient, it's going to have me invest in your brand.

We do a lot of influencer marketing.

So having lots and lots of people tell their stories on their changes, their non-scale wins, if they're not just looking to lose weight, you know, GLP-1 drugs are incredible for weight loss, but they have a profound, you know, whole list of other things that they help with.

in addition to peptides, in addition to longevity and biohacking and all of those things.

And how do you deal with the side effects?

Like, so educating people on, hey, these are the drugs, but here's how to have your legal disclaimers, how to understand, you know, contraindications and side effects if someone's on another medication, because I imagine to some people that could kind of scare them, you know, they see a TV ad and it's like, you can take this, but you'll also die.

Exactly, exactly.