Jessica Lynne White

The process is pretty simple.

Some people will have a logo or a brand or a name idea.

Some people have a hybrid model, so they may have a practice if they're a provider and they'll want to implement telehealth nationally as a sidearm to their brick and mortar.

Because I imagine a lot before that, like from when I've worked with people, if they don't understand it, it seems too big and confusing and complicated and legal, you know, right?

It puts them off.

Right.

Yeah.

And I get a bit of both.

But most people, when they're on a sales call with me, they know exactly what they're looking for.

Okay.

And they need, they've probably spoken to two or three other people like me who might be a little more cheesy car salesman.

Okay.

And then me being a physical therapist of 26 years, I think, gives me a different aspect to other than just being a consultant trying to launch this.

So we go through what do you want your brand to be called?

Who are you?

Who's your niche?

Are you appealing to the weekend warrior who has time to invest in themselves?

Are you appealing to postpartum moms?

You know, who do you want this brand to be for?

Yeah.