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Chapter 1: How did Jessica transition from physical therapy to telehealth entrepreneurship?
A lot of people started coming to me for help with their national telemedicine brands. And I didn't even know that you could do that. I thought you had to be made of money. Super huge company. It just seemed impossible. And I reverse engineered it and figured out what I needed to do. So I said, you know what, I'm going to give this a try.
It's fascinating how the health industry, especially in America, has adapted and evolved. Most people, I still think, understand or think that you have to be a doctor to be able to have this kind of business, right?
The fun part of this whole thing is not just about money, but seeing the way that some of these medications transform lives is, it's a lot better than clocking in and out at a nine to five. There's lots of struggles along the way, right? What's one that you'll always remember or tell? I think the biggest struggle is trying to balance
realizing, you know, when you're growing, you have this revelation of how much you don't know. And it can cause a lot of imposter syndrome. And you can say, why am I, why am I trying to do this?
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week.
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Chapter 2: What misconceptions exist about starting a telehealth business?
If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland, and change your life.
Hello, and welcome back to another episode of Living the Red Life. Joining me today is Jessica. She's revolutionizing a very complex, very big industry, the telehealth industry. She's an entrepreneur like all of us, and I'm excited to dive into today's episode and talk all about it. Jessica, welcome to the show. Thank you. So let's start at the top.
You know, who are you, what you do, and then let's lead into the telehealth side. Okay. My name is Jessica. I'm a physical therapist of 26 years, and I accidented into marketing about seven years ago. You're smiling. You're not watching that.
Yeah.
And at first it was just med spa, medical aesthetics, Facebook ads, doing social media. And then a lot of people started coming to me for help with their national telemedicine brands. And I didn't even know that you could do that. I thought you had to be made of money. Super huge company. It just seemed impossible. Yeah.
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Chapter 3: What challenges does Jessica face as she scales her telehealth model?
And I reverse engineered it and figured out what I needed to do. So I said, you know what, I'm going to give this a try. And I did it myself. And then people started coming to me to help them. Great. And how, you know, I talked about you changing it, revolutionizing it. How have you simplified or streamlined or improved that massive industry?
So there's a lot of moving parts and a lot of components from having providers to write prescriptions, finding the integration with pharmacies to fulfill, having a software platform that pulls everything together, all the automation, order fulfillment, having a beautiful website, being able to have some of the legal necessities and pulling all of those things together together.
Most people that I talk to have been trying to put the pieces together for a long time. So I've compartmentalized that into a very simple blueprint. And that's now. So who's coming to you for help? Is it the providers currently, people that want to get entrepreneurs? Right. Whether they're providers or not, some positions, some nurses, some real estate people.
And this is allowing them to start their own basically business out there. Yeah. Right. Kind of like a business model, almost like not an MLM, but almost like, hey, you give them the structure and the system and show them how to do it so they can kind of jump straight in. I hand them the keys to their telehealth brand at the end of about 12 weeks. Yeah. OK, great. Great.
And, you know, telehealth, let's talk about it. Massive industry, very lucrative, successful. Right. So are a lot of the, you know, you said entrepreneurs, realtors, whoever. Right. Are they all jumping into it because they see that? 100 percent. The financial revenue part and helping people.
A lot of the people that do this have had some kind of success, typically with GLP-1 weight loss drugs or peptides. So they're self-passionate. Correct. Right. And that drives them to want to help other people, which is the fun part of this whole thing.
It's not just about money, but seeing the way that some of these medications transform lives is it's a lot better than clocking in and out at a nine to five. Yeah. You know, even for somebody else. So let's break it down. Say I come to you, right? Or a realtor comes to you. Hey, I want to start a brand. How do you help them break down the steps and what do they get with you?
The process is pretty simple. Some people will have a logo or a brand or a name idea. Some people have a hybrid model, so they may have a practice if they're a provider and they'll want to implement telehealth nationally as a sidearm to their brick and mortar.
Because I imagine a lot before that, like from when I've worked with people, if they don't understand it, it seems too big and confusing and complicated and legal, you know, right? It puts them off. Right. Yeah. And I get a bit of both. But most people, when they're on a sales call with me, they know exactly what they're looking for. Okay.
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Chapter 4: How can entrepreneurs successfully launch a telehealth brand?
in addition to peptides, in addition to longevity and biohacking and all of those things. And how do you deal with the side effects?
Like, so educating people on, hey, these are the drugs, but here's how to have your legal disclaimers, how to understand, you know, contraindications and side effects if someone's on another medication, because I imagine to some people that could kind of scare them, you know, they see a TV ad and it's like, you can take this, but you'll also die. Exactly, exactly. So that's a great question.
So in the software, we have a resource section. I actually took semi-glutide after I had my daughter. She's 18 months old and I have a six-year-old son. And it took me almost 16 months to get back down to what I considered my ideal weight. Everyone has their own, you know. version of what that is for them. And these drugs weren't around then. And they were when I had my daughter.
I said, you know what? I'm going to try this. And that's one of the reasons why I decided to start my own brand too. So when I started this medication, my provider didn't tell me not to eat spicy, greasy food after 5 p.m. Had Indian food. My dad was visiting from Ohio at 7 p.m.
Had to call a nurse the next day to give me an IV of Pepsid and Toradol because my stomach, the way these drugs work is they slow the emptying of your stomach so you can feel fuller longer. Yeah. So I don't ever want that to happen to another patient. So giving them resources and giving them education helps them be successful on the medications, but also helps them continue.
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Chapter 5: What common mistakes do telehealth brands make when trying to scale?
And that's what's important for the brand. You want someone to be on your program for what can keep buying your stuff. Yeah. And can anyone, you know, last question on this just to break it down. Can people come to you and go, okay, I want to do more hormones and testosterone and stuff. I want to do weight loss. I want to do blood pressure stuff.
Do you kind of have, show that is there certain areas you specialize in or drugs that they can sort of, you know, white label for lack of a better term versus some they can't and how does that work? We mostly deal with weight loss and wellness. So peptides, hormones, TRT, skin, hair, ED, and GLPs. All the big ones. Weight loss and wellness. Okay, great. It's a great selection.
Do a lot of people come and you said they already kind of know they can do this? Do some think they have to be doctors and licensed? Yes, that's the number one question. Do I have to be a provider? And you don't. Yeah. And can you just explain to the audience why, how you bridge that gap? Sure. Basically, these business owners own a marketing website that they drive traffic to.
And that patient decides if they want to try to get a prescription for a medication. And the independent provider network is the one that makes the assessment if the patient qualifies for a prescription. So truly... It is kind of like white labeling. Yeah, I kind of see it like you have the like, it's not like this, but a good way to understand it is like you have Femtac and TaskRabbit.
You list a job and then all these contractors can say, I'll take that one. You know, so these providers say, I'll take that one. Right. Yeah. Exactly. Okay, great. Yeah, I think it's a great way for people to understand.
And it's fascinating how the health industry, especially in America, has adapted and evolved, you know, and now this, you know, most people I still think understand or think that you have to be a doctor to be able to have this kind of business, right? So that happened and it was more widely accepted to be online.
And then these GLP, the branded medications, became in very high demand and very low supply. So they were allowed to be compounded. So they were available for much cheaper prices. So those two things dovetailing together just boomed financially a huge industry. Yeah.
Well, and I think the overall industry is changing because, you know, you grow up as a kid and you remember sitting in a doctor's office for an hour, right? Whereas I've not been to a doctor's office for years. I get blood work and I pay extra and they come into my workplace and I'll be on a Zoom call and have one arm out. And then everything else is done online.
Even the doctor, I have to do a yearly thing with a doctor and just do it on Zoom as well, you know? Right. It's like Instacart. I don't go to the grocery store. Yeah, it's challenging, you know, but it's kind of meeting the demand. Like you have Uber and you have Instacart. We live in a world now where, you know, health should be quick and painless.
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