Jessica Lynne White

Yeah, exactly.

And it's kind of interesting, too, because it almost sounds like, you know, I came from the fitness space and the supplement world, just like a supplement brand.

Hey, this supplement brand is going to be for bodybuilders or this one for athletes or this one for weight loss.

So you kind of guide them on creating a niche versus just selling bits of everything to everyone.

Absolutely.

A brand with a message.

And why is that important?

Just to educate people versus, oh, let's just list everything.

Oh, you mean like what products they have?

It sounds like you guide them on who their avatar is and target market.

Yeah.

Why do you feel that's important versus just selling random products?

You know, bits of everything to anyone.

Right.

Well, I think people resonate with brands.

Yeah.

And people have brand loyalty.

And I think a few years ago, it was just the meds.

And having that availability was getting people extremely rich.

But I think now people want to see even the person behind that brand.