Jessica Mendoza

One analyst told Shen Liu that he expects Xi and Entemu sales to slide into negative territory this week.

One analyst told Shen Liu that he expects Xi and Entemu sales to slide into negative territory this week.

One analyst told Shen Liu that he expects Xi and Entemu sales to slide into negative territory this week.

In anticipation of De Minimis going away, Shein and Taimou started making changes. They've pulled back on ad dollars spent in the U.S., redirecting instead to other markets. Shein has raised its prices. And Taimou for a while added an import charge to its products. Now the company is focused on sourcing from U.S. sellers instead of from China.

In anticipation of De Minimis going away, Shein and Taimou started making changes. They've pulled back on ad dollars spent in the U.S., redirecting instead to other markets. Shein has raised its prices. And Taimou for a while added an import charge to its products. Now the company is focused on sourcing from U.S. sellers instead of from China.

In anticipation of De Minimis going away, Shein and Taimou started making changes. They've pulled back on ad dollars spent in the U.S., redirecting instead to other markets. Shein has raised its prices. And Taimou for a while added an import charge to its products. Now the company is focused on sourcing from U.S. sellers instead of from China.

And both companies have ramped up efforts to move manufacturing out of China.

And both companies have ramped up efforts to move manufacturing out of China.

And both companies have ramped up efforts to move manufacturing out of China.

But while Shein and Temu are some of the most well-known users of De Minimis, small online retailers are also bracing themselves. Many of those companies won't be able to adapt in the same way as the e-commerce giants. After the break, one U.S. business says this could be an existential crisis.

But while Shein and Temu are some of the most well-known users of De Minimis, small online retailers are also bracing themselves. Many of those companies won't be able to adapt in the same way as the e-commerce giants. After the break, one U.S. business says this could be an existential crisis.

But while Shein and Temu are some of the most well-known users of De Minimis, small online retailers are also bracing themselves. Many of those companies won't be able to adapt in the same way as the e-commerce giants. After the break, one U.S. business says this could be an existential crisis.

One company that's bracing for the impact of losing De Minimis is called Kuru Footwear. It's based in Salt Lake City, Utah, and it sells comfortable orthopedic shoes.

One company that's bracing for the impact of losing De Minimis is called Kuru Footwear. It's based in Salt Lake City, Utah, and it sells comfortable orthopedic shoes.

One company that's bracing for the impact of losing De Minimis is called Kuru Footwear. It's based in Salt Lake City, Utah, and it sells comfortable orthopedic shoes.

That's Matt Barnes, Kuru's chief financial officer.

That's Matt Barnes, Kuru's chief financial officer.

That's Matt Barnes, Kuru's chief financial officer.

Which shoes do you have on right now?

Which shoes do you have on right now?