Jessica Mendoza

Which shoes do you have on right now?

Over 60% of Kuru's shoes are made in China, and the company sells them entirely online. Like Shein and Taimu, it uses a direct-to-consumer business model. How does the de minimis exemption fit into your business model?

Over 60% of Kuru's shoes are made in China, and the company sells them entirely online. Like Shein and Taimu, it uses a direct-to-consumer business model. How does the de minimis exemption fit into your business model?

Over 60% of Kuru's shoes are made in China, and the company sells them entirely online. Like Shein and Taimu, it uses a direct-to-consumer business model. How does the de minimis exemption fit into your business model?

And how much money has de minimis saved you in that time?

And how much money has de minimis saved you in that time?

And how much money has de minimis saved you in that time?

Wow. With De Minimis now gone, Kuru is on the hook for those tariffs. Can you give an example of how much you have to pay in tariffs on a pair of shoes retail?

Wow. With De Minimis now gone, Kuru is on the hook for those tariffs. Can you give an example of how much you have to pay in tariffs on a pair of shoes retail?

Wow. With De Minimis now gone, Kuru is on the hook for those tariffs. Can you give an example of how much you have to pay in tariffs on a pair of shoes retail?

Can you put that in sort of dollar terms?

Can you put that in sort of dollar terms?

Can you put that in sort of dollar terms?

Again, that's more than $300 in tariffs for a shoe that sells for $175. Kuru has done a number of things to try and mitigate all the costly effects. Last week, the company ran a sale to get rid of inventory, and it started to change its pricing.

Again, that's more than $300 in tariffs for a shoe that sells for $175. Kuru has done a number of things to try and mitigate all the costly effects. Last week, the company ran a sale to get rid of inventory, and it started to change its pricing.

Again, that's more than $300 in tariffs for a shoe that sells for $175. Kuru has done a number of things to try and mitigate all the costly effects. Last week, the company ran a sale to get rid of inventory, and it started to change its pricing.

Kuru already manufactures some of its products outside of China. But I asked Matt if they were considering moving even more of their operations to other countries, including to the U.S. He said that's not a realistic option for the company. It would just be too expensive and take too much time to build the factories they'd need.

Kuru already manufactures some of its products outside of China. But I asked Matt if they were considering moving even more of their operations to other countries, including to the U.S. He said that's not a realistic option for the company. It would just be too expensive and take too much time to build the factories they'd need.

Kuru already manufactures some of its products outside of China. But I asked Matt if they were considering moving even more of their operations to other countries, including to the U.S. He said that's not a realistic option for the company. It would just be too expensive and take too much time to build the factories they'd need.

At what point do you think these problems will become existential for Kuru?