Jessica Mendoza

Our theme music is by So Wiley.

Additional music this week from Katherine Anderson, Peter Leonard, Bobby Lord, Emma Munger, Nathan Singapak, Griffin Tanner, and Blue Dot Sessions.

Fact-checking this week by Mary Mathis.

Thanks for listening.

See you on Monday.

Our colleague Jesse Newman covers the food industry.

Kraft mac and cheese was mac and cheese.

There was no other.

And that's the way it was for decades.

Kraft mac and cheese dominated the pantry aisle at the supermarket, literally.

But these days, oodles of new competitors are eating into Kraft's market share.

And that blue wall is looking more like a rainbow.

And now, Kraft's big cheese status is under threat.

This year, the company said it plans to spend more than $60 million to boost Kraft mac and cheese.

Welcome to The Journal, our show about money, business, and power.

I'm Jessica Mendoza.

It's Monday, February 2nd.

Coming up on the show, how Kraft lost its lock on mac and cheese.

Take us back to the beginning.

What is the origin story of Kraft Mac and Cheese?