Jessica Mendoza

He bought a few brands of mac and cheese and took them home.

Goodles launched in 2021.

It cost more than twice as much as Kraft's, but it advertised itself as more nutritious with higher protein and also as more grown up, offering flavors like Parmesan and Cacio e Pepe and names like Shella Good and Twist My Parm.

To supercharge its launch, Google's enlisted the help of Wonder Woman.

Actor Gal Gadot signed on as a Goodall's brand ambassador, praising the mac and cheese to her millions of followers on social media.

How was Goodall's viewed by Kraft Heinz executives?

Were they like concerned about this new kind of upstart in their space?

After talking to Jesse about Goodles and Kraft mac and cheese, I decided I had to do a taste test.

In the spirit of impartiality, I asked my husband to whip them up for me.

When they were ready, he served them in two bowls, and I tried each of them while blindfolded.

Okay, I'm going to start with the right one.

Okay, that one tastes like mac and cheese.

You cooked them really well.

That's also really good.

The pasta texture is a little bit different.

I figured out which was which pretty quickly.

Goudal's had that slightly earthier texture to the pasta, while Kraft was sort of silkier.

But they did taste remarkably similar.

They're both delicious, gotta say.

But yeah, I could tell just from the texture immediately that this was slightly different.