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Jessica Mendoza

๐Ÿ‘ค Speaker
5952 total appearances

Appearances Over Time

Podcast Appearances

The Journal.
Compass vs. Zillow: The Real Estate Wars

People probably won't know this because why would they?

The Journal.
Compass vs. Zillow: The Real Estate Wars

But you and I are neighbors here in Washington, D.C.

The Journal.
Compass vs. Zillow: The Real Estate Wars

And if you're a buyer walking around our neighborhood, how often would you say, you know, you'd pass a Compass real estate sign?

The Journal.
Compass vs. Zillow: The Real Estate Wars

Compass was co-founded in 2012 by its CEO, Robert Refkin.

The Journal.
Compass vs. Zillow: The Real Estate Wars

Since its founding, Compass has grown to have 40,000 agents.

The Journal.
Compass vs. Zillow: The Real Estate Wars

And the company is only getting bigger.

The Journal.
Compass vs. Zillow: The Real Estate Wars

In September, Compass agreed to buy Anywhere Real Estate for $1.6 billion.

The Journal.
Compass vs. Zillow: The Real Estate Wars

Anywhere owns brands you might have heard of, like Century 21 and Sotheby's.

The Journal.
Compass vs. Zillow: The Real Estate Wars

If the deal is approved by regulators, Compass would grow to more than 200,000 agents in the U.S.

The Journal.
Compass vs. Zillow: The Real Estate Wars

And the combined company could control about 18% of U.S.

The Journal.
Compass vs. Zillow: The Real Estate Wars

home sales volume, according to some analyst estimates.

The Journal.
Compass vs. Zillow: The Real Estate Wars

And once it becomes a giant, Compass could have the power to change the way real estate works nationwide.

The Journal.
Compass vs. Zillow: The Real Estate Wars

Why do they want to do that?

The Journal.
Compass vs. Zillow: The Real Estate Wars

What do they see as the problem with the way that things are done today?

The Journal.
Compass vs. Zillow: The Real Estate Wars

Normally, homeowners looking to sell their home would have an agent list their property online on local databases called multiple listing services, or MLSs.

The Journal.
Compass vs. Zillow: The Real Estate Wars

Sites like Zillow automatically collect those listings from those databases, making them available to the public.

The Journal.
Compass vs. Zillow: The Real Estate Wars

Refkin wants to upend that whole model.

The Journal.
Compass vs. Zillow: The Real Estate Wars

Instead of posting listings on these listing sites right away, Compass is advocating for a slow and steady approach, one that Refkin says prioritizes flexibility for sellers.

The Journal.
Compass vs. Zillow: The Real Estate Wars

The Compass approach has three phases.

The Journal.
Compass vs. Zillow: The Real Estate Wars

Here's how it works.