Jessica Rovello

One was what was going on in our industry, what we were seeing in our industry.

And at that time, if you can kind of remember back then, it was like, at least in the gaming sector, Words with Friends was really starting to take off.

Farmville was a huge hit and there was a lot of consolidation going on in our industry.

A lot of people were gobbling up game companies.

And so that was kind of the first time, you know, we had been through multiple cycles.

We've probably been through two cycles at that point.

That was the first time when we ever really considered because we're getting a lot of inbound interest.

Like, are we interested in selling?

Are we interested in doing something?

Um, and the gaming industry is, is, um,

like many media industries, is very hit-driven.

And what a lot of people who play games don't realize is it's really expensive.

They think it's just some guy in their basement who's coding something.

And games, I mean, even casual games that people play on their mobile phones can cost upwards of a million dollars for a studio to make, if not more.

And so if you have a string of those and you don't have an out-of-the-box hit, like 99% of them aren't necessarily making their money back.

So

To do that and be self-funded at the same time can be a very expensive prospect.

So that was the first time we kind of started looking at, is this something that we should even consider?

And that kind of ended up with, we looked at various different options from selling to taking investment.

And luckily at that point, we had already built a profitable business that was scaling.