Jessica Rovello

Um, I will say that we are a debt-free organization.

We've always been profitable and we've always been great with our cash.

I can tell you that as entrepreneurs, we are not the types of people... I run the company with my co-founder who happens to be my husband.

And our ethos from day one has always been to be great with our cash and to put profits back into the business.

We are not the type of entrepreneurs that have ever...

taken significant amounts of money off the table for ourselves, always reinvested back in, and we've just been really smart with our cash.

You had to get 5 million for 19 years.

You probably started.

Why, why would you assume that we spent all of the money that we took in?

Yeah, but burning for me can mean losing, you know, $100,000 in a year.

It doesn't mean losing $6 million in a year.

It can mean losing $10,000 in a year.

There were a number of years that we had significant, uh,

expense savings after we went through what we went through and having to transition the business.

And that allowed us to just be smart with the cash and continue to reinvest it back either into the business or to save it up.

Yeah, we cut significant, everything got cut in order to make sure that the business was in a safe place and get us back to the point where we were putting significant amounts of cash back onto the balance sheet.

But we were never, ever, ever, we never ran the business

in a place where we were burning significant amount of cash.

So just because I say burn, burn in my world is anything that is less than zero.

It is not 10,000 a month.