Jessica Wynn

These are highly addictive machines with highly addictive substances.

Truth Initiative has campaigns specifically designed around this.

Yeah.

Yeah, yeah, yeah.

Some people might remember the ad campaign where they unloaded more than a thousand body bags on the steps of Philip Morris headquarters.

That was sort of what put them on the map.

But they have put out lots of anti-smoking campaigns with the goal of ending smoking.

They're more than an ad company.

They have targeted programs to help people quit.

So for adults, nicotine replacement therapy is recommended like patches, gum, lozenges or prescription medications.

So pair that with behavioral support like quit lines or counseling for a combination that actually works long term.

It's really hard to quit.

I mean, that's where programs like Truths Vaping Know the Truth come in.

It's a free digital curriculum that helps teens understand the risks of vaping.

And teens who enroll are 35% more likely to quit using nicotine.

They also have something called the X Program, which is designed by Truth Initiative with the Mayo Clinic.

So anyone can text DITCHIT, D-I-T-C-H-I-T, to 88709 and get personalized coaching and community support.

Over 750,000 young people have used it, and clinical trials show it boosted quit rates by 40%.

So give them something to text, and it's more successful.

But yeah, we need to approach it differently than just being mad at these kids for succumbing to these billion dollar companies.