Jessica Wynn

Right.

Punishment doesn't work.

Demonizing kids does nothing.

You suspending a teen for vaping.

It's just not addressing the issue.

So education, resources and compassion are more successful to keep kids off nicotine.

You have to meet them where they are and make quitting possible.

So Truth's text program, This Is Quitting, it's reached over 500,000 teens.

And we'll link to the Truth programs and their great ads in the show notes.

You're giving them ideas.

Stop.

And teens get addicted to vapes faster than adults due to their still developing brains, which are more sensitive to nicotine's reward effects and have a less developed prefrontal cortex that controls impulses.

There is a high success rate, so they release nicotine more slowly and at lower doses.

The big thing is they don't reinforce the addictive inhaling behavior, and they're meant to taper off.

So unlike vapes, they're designed to end addiction, not maintain it.

Right, right.

The verdict is that vaping is not safe for anyone.

So for adults, it may have a role in quitting cigarettes if that's the intention, but only with a plan to quit vaping, too, which...

That's hard, right?

And for kids, it's just a hard no.