Jim Kwik

Ed, thank you so much.

I've been looking forward to this so much.

And the self-talk also, you know, when I said, I had, you know, at age nine, a teacher looked at me, said, that's the boy with the broken brain for the whole class.

And parents and adults have to be very careful because your external words become a child's internal words.

Because every single time I did bad on a quiz, on a test, or not picked for a sports team, which was all the time, I would say, oh, because I had the broken brain.

That became my internal conversation.

And I always tell people when they come to me and they say, I'm not smart enough, I'm not good enough, I have a horrible memory.

I always say, if you fight for your limitations, you get to keep them.

If you fight for your limitations, you argue for your limits, they're yours, right?

And here's the thing, your brain is like a supercomputer and your self-talk is a program it will run.

So if you tell yourself you're not good at remembering names, you will not remember the name of the next person you meet because you programmed your supercomputer not to.

They say the two most powerful words in the English language are also the smallest, I am.

Because whatever you put after that, complete that sentence with, is gonna determine your destination, your destiny.

So your identity is this.

So let's say at a simple level, let's say people wanna change their behavior, they wanna stop procrastinating.

Yes.

But their identity is I'm a procrastinator.

Yes.

Ooh, that's gonna be a tough one.

They want to change a behavior like, oh, I want to stop smoking.