Jim Kwik

Not inertia.

Your environment is either a cage for your potential or it's a catalyst, right?

Where you go into that mode and

When I focus, I just, it's like explaining to somebody what a flower smells like, who's never smelled a flower, or what a rainbow looks like for someone who's never seen a rainbow.

I feel the same way about learning, about memory, about creativity, flow, states, focus.

It's hard to explain, but when you experience it, it's like you just can't go back.

It's just like certain foods, right?

And I love a certain dessert, whatever, but nothing tastes as good as just feeling alive and vibrant and how that feels.

Yeah, if people are watching this on video, I have a Pomodoro, it just means tomato.

I just have a simple analog.

I don't even use my phone.

I have this tomato timer used for cooking and I just put it on my 30 minutes and I go on a state because you've done the reps and it's just like you do it and it's just like you don't have to use willpower.

It's important.

Whatever we do repeatedly, we just get better at, even with our thoughts.

That's why it's so important to control our thoughts and our feelings and our behaviors.

Yeah, absolutely.

So I realized that when people go through our trainings, whether it's speed reading, memory, focus, whatever, the techniques and tools help.

But some people resonate with certain strategies and techniques better than others.

Like there's a greater reward or impact.

I realized that after 34 years as a brain coach that it's not how smart you are, it's how are you smart.