Jim Kwik

Take...

One of the most popular sitcoms, Friends.

You would have Joey as a cheetah, doesn't think, just acts.

You have someone like Ross, who's the scientist professor, who's your owl.

You have Phoebe, who's music and artist, and you see your dolphin.

Then you have individuals like Monica, who wants to bring everyone together.

She always wants to host all the parties, the community, and so on.

You see that in Star Wars, Harry Potter, I could just go on and on.

We can do some business.

We can analyze various icons like Richard Branson and

Warren Buffett being the owl and so on.

And so you'll see these all the time.

But once you understand your brain type, it shows you like your kids, what their brain types are or what your team is.

And then you could hire, you can manage different and you could sell.

Like if you're selling to an owl, you're going to use a lot of logic and evidence and data.

But if you're selling to a dolphin, you want to talk about how your product or service fits into their vision.

Right.

If you're talking to an elephant, you have to give them data all day long or even talk about vision.

What they care about is the actual connection with you.

Right.