Jim Kwik

the D is your dolphin, and the E are your elephants, and the E, their dominant trait is empathy.

They are very inclusive, they're emotionally intelligent, they have a strong EQ, they're very community-focused, they thrive on collaboration, teamwork.

Their learning style is more a group setting, discussions, collaborations.

They love work environments that really foster connection, emotional engagement.

So even when you just think about these animals, like I had our team take this assessment and 100% of our customer service team, which animal do you think they are?

They're our elephants, 100%.

And we didn't hire them based on that assessment, but we go to our strengths, right?

These are our community builders.

They want our community and customer service.

They want people to feel seen, feel heard.

And my business partner of 18 years, she's our CEO,

She's our dolphin.

She has this vision for our mission.

We have one billion brains.

She has a lot of passion behind it.

She's a great pattern recognizer.

Our CFO is an owl.

And we didn't hire again, but the CFO needs to see the numbers all the time, like data every day.

And it also plays out in entertainment.

You'll always see these archetypes.