Jim McCann

speaker
66 appearances 1 recordings 1 series first heard Feb 2025 last heard Feb 2025

Jim McCann’s voice in public audio — every appearance, attributed to the second.

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You can see it in Google rates and public information. It's gotten a lot more expensive to acquire a new customer. So if you've been around for a while and you have a good customer base, You can spend less on new customers and rely on your existing customer base, which is less expensive to tickle, to stimulate the purchase from you than it is to find a brand new customer.
So if you're in a business of forming a business where you've got to go out and acquire your customers new, it's gotten a lot more expensive than it was two years ago, even a year ago. And the cost of your capital to go do that has gone up because those investors see that it's become a lot more expensive for you to get new customers. So your certainty of success has gone way down.
No. And if your motivation is a cheaper rate, you're probably going to have a different girlfriend next year. I'll give you a tip. Just you and I. Okay.
Better to send it in the office on the Friday before so everybody in the office comes by and says, oh, somebody loves you. It just reinforces the sentiment, the emotion you wanted to elicit anyway. And say on the card, I couldn't wait until the 14th to tell you how much I love you.
There you go.
Happy Valentine's, Nicole.
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