Jim McCann

will be the kinds of orders we'll have in each of the areas that cover each of the zip codes. So forecasting and modeling is extremely important because, as you know, we're dealing with a very perishable product. And so having that direct relationship with the very best florists around this country is paramount to our success. How do we predict it?

will be the kinds of orders we'll have in each of the areas that cover each of the zip codes. So forecasting and modeling is extremely important because, as you know, we're dealing with a very perishable product. And so having that direct relationship with the very best florists around this country is paramount to our success. How do we predict it?

will be the kinds of orders we'll have in each of the areas that cover each of the zip codes. So forecasting and modeling is extremely important because, as you know, we're dealing with a very perishable product. And so having that direct relationship with the very best florists around this country is paramount to our success. How do we predict it?

How do we work with our grower community to say this is how we're going to need our product in each market so the distribution works? And this time of the year, you know, it's in the northern hemisphere, it's difficult to grow a lot of products.

How do we work with our grower community to say this is how we're going to need our product in each market so the distribution works? And this time of the year, you know, it's in the northern hemisphere, it's difficult to grow a lot of products.

How do we work with our grower community to say this is how we're going to need our product in each market so the distribution works? And this time of the year, you know, it's in the northern hemisphere, it's difficult to grow a lot of products.

So this time of year, we'll be reaching into South America, we'll be reaching into, in some cases, Africa for our European partners to go with where the equator is. to grow our product to get it to our markets. As we get into different parts of the year, then our buying of product will move more to North America, to our growers around the US and around Canada to provide the product for us.

So this time of year, we'll be reaching into South America, we'll be reaching into, in some cases, Africa for our European partners to go with where the equator is. to grow our product to get it to our markets. As we get into different parts of the year, then our buying of product will move more to North America, to our growers around the US and around Canada to provide the product for us.

So this time of year, we'll be reaching into South America, we'll be reaching into, in some cases, Africa for our European partners to go with where the equator is. to grow our product to get it to our markets. As we get into different parts of the year, then our buying of product will move more to North America, to our growers around the US and around Canada to provide the product for us.

So it's a lot of planning, a lot of orchestration, a lot of modeling, a lot of predictability so that a retail florist who's the very best at what they do knows their market like nobody else can. And now we're giving them a great deal of data and input in terms of what to expect in their market, make sure they have the right product, the flowers, the containers they're going to need.

So it's a lot of planning, a lot of orchestration, a lot of modeling, a lot of predictability so that a retail florist who's the very best at what they do knows their market like nobody else can. And now we're giving them a great deal of data and input in terms of what to expect in their market, make sure they have the right product, the flowers, the containers they're going to need.

So it's a lot of planning, a lot of orchestration, a lot of modeling, a lot of predictability so that a retail florist who's the very best at what they do knows their market like nobody else can. And now we're giving them a great deal of data and input in terms of what to expect in their market, make sure they have the right product, the flowers, the containers they're going to need.

They can plan their budgeting around their staffing, how many drivers they'll need, what areas they'll need to cover, and to get that data back to us so that if you place an order with us, you'll get pinged the minute that order is delivered and there's a huge smile on the face of the recipient you intended.

They can plan their budgeting around their staffing, how many drivers they'll need, what areas they'll need to cover, and to get that data back to us so that if you place an order with us, you'll get pinged the minute that order is delivered and there's a huge smile on the face of the recipient you intended.

They can plan their budgeting around their staffing, how many drivers they'll need, what areas they'll need to cover, and to get that data back to us so that if you place an order with us, you'll get pinged the minute that order is delivered and there's a huge smile on the face of the recipient you intended.

Well, it's a little bit different at different times of the year. So this time of the year, weather is our primary concern. So we work a lot with FedEx, for example, on moving product around the country. And so we're watching the weather maps very closely. My advice is sell sweaters. Perishable products are tough.

Well, it's a little bit different at different times of the year. So this time of the year, weather is our primary concern. So we work a lot with FedEx, for example, on moving product around the country. And so we're watching the weather maps very closely. My advice is sell sweaters. Perishable products are tough.

Well, it's a little bit different at different times of the year. So this time of the year, weather is our primary concern. So we work a lot with FedEx, for example, on moving product around the country. And so we're watching the weather maps very closely. My advice is sell sweaters. Perishable products are tough.

I mean, when you pull into a fancy town like, let's say Los Angeles, you don't go to Beverly Hills and say, this is where all the florists live. It's a tough business. It's a good business. There's lots of wonderful people in it. But there are so many variables that can give you grief. You can have everything planned out perfectly. And an ice storm. We just had ice storms throughout the Southwest.

I mean, when you pull into a fancy town like, let's say Los Angeles, you don't go to Beverly Hills and say, this is where all the florists live. It's a tough business. It's a good business. There's lots of wonderful people in it. But there are so many variables that can give you grief. You can have everything planned out perfectly. And an ice storm. We just had ice storms throughout the Southwest.