Jim Risner

Yeah, well, I mean, so we've actually been, you know, kind of been thinking about entering the space for a while and just recently kind of, you know, really, you know, made the decision and, you know, from a strategic standpoint to kind of open the floodgates, if you will, to the SMB market and offer some, you know, lower cost solutions and just really try to, you know, kind of expand or kind of, you know,

enlarge the funnel, if you will.

So you guys have, Heyo's already created a great customer base.

It's 100% self-service subscription, a great brand.

So it'd be a real kind of a kickstart and a headstart for us.