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Jim Yu

๐Ÿ‘ค Speaker
150 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Want a $100m revenue machine? Copy this monthly cadence, BrightEdge CEO

And so it is about every segment, every leader forecasting what are they gonna drive for the month,

SaaS Interviews with CEOs, Startups, Founders
Want a $100m revenue machine? Copy this monthly cadence, BrightEdge CEO

What are they going to deliver?

SaaS Interviews with CEOs, Startups, Founders
Want a $100m revenue machine? Copy this monthly cadence, BrightEdge CEO

What are they going to close?

SaaS Interviews with CEOs, Startups, Founders
Want a $100m revenue machine? Copy this monthly cadence, BrightEdge CEO

So that's sales forecasting.

SaaS Interviews with CEOs, Startups, Founders
Want a $100m revenue machine? Copy this monthly cadence, BrightEdge CEO

It's retention forecasting.

SaaS Interviews with CEOs, Startups, Founders
Want a $100m revenue machine? Copy this monthly cadence, BrightEdge CEO

It's each business unit that gets rolled up.

SaaS Interviews with CEOs, Startups, Founders
Want a $100m revenue machine? Copy this monthly cadence, BrightEdge CEO

And that drives accountability throughout the organization that there's that focus on sort of driving that rhythm of revenue.

SaaS Interviews with CEOs, Startups, Founders
Want a $100m revenue machine? Copy this monthly cadence, BrightEdge CEO

So Wednesdays for me are all about that.

SaaS Interviews with CEOs, Startups, Founders
Want a $100m revenue machine? Copy this monthly cadence, BrightEdge CEO

Closing the loop is very, very important in this cadence.

SaaS Interviews with CEOs, Startups, Founders
Want a $100m revenue machine? Copy this monthly cadence, BrightEdge CEO

You kind of see a classic forecast sort of model there, but what's really important here is having the leader call the number, and then as those time passes, hit the numbers that they're calling.

SaaS Interviews with CEOs, Startups, Founders
Want a $100m revenue machine? Copy this monthly cadence, BrightEdge CEO

That sort of cadence of driving accountability on delivering is super important.

SaaS Interviews with CEOs, Startups, Founders
Want a $100m revenue machine? Copy this monthly cadence, BrightEdge CEO

Thursdays are all about customer and capacity, right?

SaaS Interviews with CEOs, Startups, Founders
Want a $100m revenue machine? Copy this monthly cadence, BrightEdge CEO

So customer really understanding the prospect to customer journey and the segments in which we play, what expectations are we setting?

SaaS Interviews with CEOs, Startups, Founders
Want a $100m revenue machine? Copy this monthly cadence, BrightEdge CEO

What are the MPS surveys by segments that are coming back?

SaaS Interviews with CEOs, Startups, Founders
Want a $100m revenue machine? Copy this monthly cadence, BrightEdge CEO

Trending that over time is really important to look at the themes

SaaS Interviews with CEOs, Startups, Founders
Want a $100m revenue machine? Copy this monthly cadence, BrightEdge CEO

and then, critically, also capacity planning for the organization, right?

SaaS Interviews with CEOs, Startups, Founders
Want a $100m revenue machine? Copy this monthly cadence, BrightEdge CEO

Each of these go-to-market functions and each of the major functions of the business as you scale ultimately is about taking a formula that you've built in the early days and really tuning the capacity that you have across the organization to then deliver that capacity into the market, right?

SaaS Interviews with CEOs, Startups, Founders
Want a $100m revenue machine? Copy this monthly cadence, BrightEdge CEO

That's true for prospecting and driving

SaaS Interviews with CEOs, Startups, Founders
Want a $100m revenue machine? Copy this monthly cadence, BrightEdge CEO

new accounts, but that cuts all the way through to how you onboard those customers and then how you touch those customers and serve those customers throughout the customer life cycle.

SaaS Interviews with CEOs, Startups, Founders
Want a $100m revenue machine? Copy this monthly cadence, BrightEdge CEO

You can see an example here of how you look at that end to end of how to plan that.