Jimmy Feeman

that month we made like 130 grand in profit, which was like, what is happening? Whoa. And really when it happened, it's also a lot of money for like a small, for like a kid, basically for someone that's like not all figured it out at all. Like we were doing everything wrong. We just nailed the product and nailed the brand. Um,

that month we made like 130 grand in profit, which was like, what is happening? Whoa. And really when it happened, it's also a lot of money for like a small, for like a kid, basically for someone that's like not all figured it out at all. Like we were doing everything wrong. We just nailed the product and nailed the brand. Um,

It was basically like the thing that surprised me was like, Oh wait, you can make a lot happen when you have no clue what's going on, which is really great. If you just show up every day and like do the thing, you know, works. Don't complicate it. Keep it really simple. Just do your thing. And for us, that was like build scoop shop, do pop-up events, build brand.

It was basically like the thing that surprised me was like, Oh wait, you can make a lot happen when you have no clue what's going on, which is really great. If you just show up every day and like do the thing, you know, works. Don't complicate it. Keep it really simple. Just do your thing. And for us, that was like build scoop shop, do pop-up events, build brand.

It was basically like the thing that surprised me was like, Oh wait, you can make a lot happen when you have no clue what's going on, which is really great. If you just show up every day and like do the thing, you know, works. Don't complicate it. Keep it really simple. Just do your thing. And for us, that was like build scoop shop, do pop-up events, build brand.

Like at the time it was like gather Facebook and Instagram followers and then drive them to Facebook events is ironically the thing that we were doing. That's how we were making so much money. It's how we were doing the whole thing. And then you would do like press and you would do brand stuff and you would do Instagram ads and it would all build and build into this thing where it was like,

Like at the time it was like gather Facebook and Instagram followers and then drive them to Facebook events is ironically the thing that we were doing. That's how we were making so much money. It's how we were doing the whole thing. And then you would do like press and you would do brand stuff and you would do Instagram ads and it would all build and build into this thing where it was like,

Like at the time it was like gather Facebook and Instagram followers and then drive them to Facebook events is ironically the thing that we were doing. That's how we were making so much money. It's how we were doing the whole thing. And then you would do like press and you would do brand stuff and you would do Instagram ads and it would all build and build into this thing where it was like,

You're driving people to a Facebook event. This is all you're doing. It was a solid strategy for 2017, 18, 19. It worked really well. I blew my mind. This is so easy. Why do not more people do this? Then I found out why more people don't do it. The thing that happens is you're going to get surprised like that, and then you're going to get surprised in the complete opposite direction, which is that

You're driving people to a Facebook event. This is all you're doing. It was a solid strategy for 2017, 18, 19. It worked really well. I blew my mind. This is so easy. Why do not more people do this? Then I found out why more people don't do it. The thing that happens is you're going to get surprised like that, and then you're going to get surprised in the complete opposite direction, which is that

You're driving people to a Facebook event. This is all you're doing. It was a solid strategy for 2017, 18, 19. It worked really well. I blew my mind. This is so easy. Why do not more people do this? Then I found out why more people don't do it. The thing that happens is you're going to get surprised like that, and then you're going to get surprised in the complete opposite direction, which is that

I was surprised it was really easy to make a million dollars. I was really, really surprised that it's incredibly hard to make $10 million. Like if you're going to go from running like a small business, which is highly profitable and like you have no overhead, like you've just blown this thing up and like it's working and you say to yourself, I'm going to scale. Cause this is the surprise, right?

I was surprised it was really easy to make a million dollars. I was really, really surprised that it's incredibly hard to make $10 million. Like if you're going to go from running like a small business, which is highly profitable and like you have no overhead, like you've just blown this thing up and like it's working and you say to yourself, I'm going to scale. Cause this is the surprise, right?

I was surprised it was really easy to make a million dollars. I was really, really surprised that it's incredibly hard to make $10 million. Like if you're going to go from running like a small business, which is highly profitable and like you have no overhead, like you've just blown this thing up and like it's working and you say to yourself, I'm going to scale. Cause this is the surprise, right?

Like I was so locked in on the small thing that I was like, we can kick it. And like me and Megan, I mean, we went to the moon quickly, like with a retail business, it's hard, but it was like all these different pieces coming together. And then we went with this scale, even though it was through like franchising and then it was DTC and then it was grocery, whatever it's become.

Like I was so locked in on the small thing that I was like, we can kick it. And like me and Megan, I mean, we went to the moon quickly, like with a retail business, it's hard, but it was like all these different pieces coming together. And then we went with this scale, even though it was through like franchising and then it was DTC and then it was grocery, whatever it's become.

Like I was so locked in on the small thing that I was like, we can kick it. And like me and Megan, I mean, we went to the moon quickly, like with a retail business, it's hard, but it was like all these different pieces coming together. And then we went with this scale, even though it was through like franchising and then it was DTC and then it was grocery, whatever it's become.

Every time we've gone to scale, it has blown my mind how hard it is to go from like, Hey, we were like clicking, we have like an MVP. We have a thing that's working to like, let's sell $10 million of that thing. And consumer, that seems to be the number.

Every time we've gone to scale, it has blown my mind how hard it is to go from like, Hey, we were like clicking, we have like an MVP. We have a thing that's working to like, let's sell $10 million of that thing. And consumer, that seems to be the number.

Every time we've gone to scale, it has blown my mind how hard it is to go from like, Hey, we were like clicking, we have like an MVP. We have a thing that's working to like, let's sell $10 million of that thing. And consumer, that seems to be the number.