Jimmy Wales

I can track where she is.

Parental control Uber.

Parental control Uber.

And it's really great.

It's sort of like, oh, do I let my 15... I mean, she's very trustworthy, but for some people... I mean, when I was 15, 16, and I was driving around, that was actually, frankly, quite a bad idea.

I was loose.

Yeah, exactly.

Exactly.

But it's like, oh, OK, like how will parents think it's OK for their kid to take an Uber?

It's like, well, I get notified when they get the Uber.

Yeah, I can see.

Oh, almost Tom.

You know, it's great.

Yeah, I mean, I think that trust inventory in an organization is really, I just picked the easiest one, but like,

You know, I think organizations that have had a trust crisis or you have a trust problem, this is really obvious.

I even think companies that don't should actually take a moment.

And companies are always doing like away days and things like this to brainstorm.

So do one on trust, like say, like, actually, we need to think about what are the things that we've done in the past that caused our customers, our partners, our employees to trust us?

And where did we maybe fail?

How can we improve those things?