Jimmy Wales

Because like trust buys you a lot of space.

Let's say you've got a customer and you suddenly realize like actually we're going to deliver but we're going to deliver two days late.

If you have a good trust relationship and you can go to them early and say like we're seeing this problem emerging and you know they aren't going to go mental and like it's all going to be fine.

And they're going to trust you and they're going to like want a discount and whatever.

But you can cope with that.

That's much better because you've built up that trust, a relationship where people are like, oh, yeah, well, like stuff happens, supply line problems, whatever.

Like, oh, like half your staff quit because of whatever, you know, like, OK, like we'll work it out.

We'll find a way through.

And, you know, that's just like good business.

Not by the way, they're masks.

And now it's like they're mandatory.

In the UK, we I frankly think it cost the conservatives the election, although they might have lost it anyway.

But it was this very emotional, like this spectacular photography, spectacular sort of poignant when Prince Philip died.

The queen, you know, her husband has died.

She's in Westminster Abbey, the church for the funeral, and she's sitting literally all alone.

No family, no nobody, because they had to protect the queen from COVID.

Oh.

Okay, fine.

So that's very moving.

It's like, oh, these are really tough times, and I really love the queen.