Joan Alavedra

Yeah, I mean, crypto has been a journey for us.

We started Give or Take three years ago by...

attending to as many crypto conferences as we can and potentially applying and building in as many crypto hackathons as we could.

So that was the way that we brute force and learn about the ins and outs of the industry and how to build products there.

Yeah, I mean, that was during my gap year in the university.

Yes.

You know, the early Juan didn't know what to do with his life.

So at that point, I was trying as many things as possible during my 20s.

Um, so I worked in, um, the financial industry.

I work in a VC in Berlin.

I then moved to, um, you know, product building within that VC because it had like a arm that they were like product builders.

And so later on, it changed completely to, to startup and product.

Yeah, I mean, OpenFord started three years ago with the premise that UX in crypto is holding back much of the interactions that are happening.

We started under the hot narrative of Web3 gaming.

So at the time, there was a lot of projects.

doing games under the thesis that many people would like to hold the assets of those games and they would like to participate in an open economy with marketplaces, et cetera, et cetera.

Unfortunately, that narrative has not catalyzed yet, although there's solid games being currently active developing.

exactly but but like the thesis is still still the same there's still a lot of room to improve in terms of ux like ux is a very you know ux could mean many things so for some people it means having less clicks for other people means abstracting the management of private keys and seed phrases for wallets and for other people it means understanding the data that are like in explorers and like on blockchains for us

Wallets are the key component, like the key middleware that allows people to interact with blockchains and make cryptographic signatures.

And so it's a relevant piece of technology that needs continuous exploration, development and maintenance.