Joan Alavedra

There are some projects on the consumer side that are being developed and look good.

But as you mentioned, UX is still not there.

And so not much adoption has happened, unfortunately, unless you have privacy over convenience as a priority from an end user perspective.

Yeah, yeah, yeah.

Or for the most part, it's probably like over 50% or so it's on people.

So it's everything around hiring, you know, making sure that people, their main focus is on product and their main focus is on like having a good life so that they can focus as much as possible on their careers and their job.

Then the other 50, it's pretty split between, you know, strategically doing things on marketing that make sense.

I'm more of like the school of thought that the small experiments or like even things that don't require any money make a lot of sense because you can easily iterate from there.

Yeah, than the other way around, like making it like very explosive.

I think like we've seen this trend in Silicon Valley that everything has to be like explosive and like huge, huge STP and like things that doesn't make sense and everything.

It's a, you know, attention capture thing.

I think we will see like a reverse to the mean.

to this to a certain extent yes and um and i think and i think it makes sense so yeah i would say marketing like yeah team marketing and then having enough budget to stay alive and and try as many many venues and as many opportunities as possible so when you when you look at last three years after the out of the things that you as a company that you spent on or

That's a good question.

I think something that I'm, yeah, a couple of things that I'm happy I spend the money on.

It's definitely paying good to the employees that are really good, that are performing really good.

So having a good reward system there.

And then it's on security, you know, paying for a good security, good double checks of things, auditing, etc.

It's a, I think it's a, it's a worth.

It was a good spend.