Joanna Fleming

More than a perfume, the campaign is all about self-discovery and reconnecting with your inner strength.

Meaning aside, the fragrance itself is incredible.

It's an indulgent, aromatic scent led by a trio of vanillas and layered with lavender.

Bold but feminine, soft but strong, it honestly couldn't be more fitting.

So whether it's your mum, a new mum in your life or a woman that's simply special to you, Burberry Goddess Eau de Parfum is a thoughtful thank you and a little reminder of the strength, confidence and kindness they carry with them every day.

Find Burberry Goddess in-store and online at Meijer and a huge thank you to Burberry Beauty for making this episode of Stylish possible.

Yeah, although they don't get the shareability of the people that are actually posting that are driving along that highway on their way to Coachella.

So you get the reach of your own social media channels, but not necessarily the kind of coverage that you would want.

Okay, so there were a lot of billboards.

That's my favourite one, is the Major Lazer artist one, which was like iMessage bubble and it said, come shake that little Ozempic ass 6pm Sunday at Major Lazer.

Very playful, very funny.

My favourite branding one was Olipop and Good Wipes and they did a little play on words obviously with Justin Bieber headlining.

It was just in case your peaches get too dusty and it was an ad for flushable wipes.

I love that.

Yeah.

And you probably wouldn't if you hadn't worked in out of home, which refers to billboards and bus stops and things like that.

You wouldn't realize that there's a massive psychological element when it comes to deciding on that creative as well, like the colors chosen, the text chosen, the imagery chosen, how it's positioned on the billboard.

You don't think of all of these things, but there really is such a huge psychological play with getting you to actually look at something and digest it.

The one that saturated my feed the most was the 818 Outpost.

A lot.