Joanna Fleming

I honestly couldn't even, I don't have time in this episode to list how many sponsors or like pop-up brands were within that outpost.

You had all of the Kardashian brands, like Lemmy were there, Cloud, Salt and Stone, Road, all of these different brands were activating in some way.

So the 818 Outpost actually was covered by People, Brands and Things, which is a very popular Instagram profile.

We've probably mentioned it several times on this podcast, but they covered the behind the scenes of how this event comes together across their socials and their sub stack, which just shows you how

intense this process is of combining all of these different sponsors and making sure the event goes off without a hitch and that you haven't forgotten a single detail it's actually really interesting if you want to go and look at the behind the scenes of you know what happens in this world to bring this event together it's uh yeah worth worth a look i thought it was interesting that road did a little mini pop-up within the 818 outpost because they had their own separate pop-up

which I think was only on day two by the looks of it, wasn't it?

Day one, yeah.

Yes, which I actually – it wasn't saturating my feed as much as the 818.

And then when I started looking for the content, that's when I started seeing all of the influencers that were invited, you know, posting about their experiences there.

And, look, it was pretty well done, I thought.

They had a bar.

They had little games like darts you could win.

The claw machine.

Yeah.

They had a makeup touch-up station so you could actually get out of the heat because it looked like it was really hot on day two as well.

And they had a DJ.

There was a few creators that posted about there being a line to take a mirror selfie.

Yeah, there was like a mirror that was shaped in the road R. But it looked like it was pretty well done.

I just thought it was interesting that they would also activate in a separate area of the festival as well.

Marie's looking around for reassurance.