Joanna Fleming

And that's, I guess, at the core of their entire business.

Let's look at the consumer, right?

Yeah.

And I think like, even if that was included, I think the question still comes up of not, why not?

Yeah.

And as I guess a business that does a fair bit of employee generated content or, you know, that we like, we also do a lot of recommendations.

I think there was a thought that I had around the amount of content that they put out that is employee based is a lot.

High volume for sure.

Yes.

And it's like that's a lot for the staff to continue to put out and to find and come in every day and feel like they want to be on camera.

Like just to, I don't know, break the fourth wall.

I don't always want to be on camera.

So I think maybe there could be an element here where they're kind of safeguarding themselves.

They're finding this maybe that's finding a problem where it's like,

There's too much content that we need to have with our staff members in it.

Is this lack a possible solution?

With this, you're not seeing the human element or the touch.

Well, you're being told.

Yeah.

Yeah.