Joanna Fleming

So that was actually really, that is really exciting for me.

And I don't want to take away from the fact that they actually like have really done a lot in this space.

They've done a lot in this space.

In saying that, as a person of colour in the industry, I don't see a lot of

Me.

And I don't see a lot of people of colour.

And I think instead of hiring someone, getting someone to mimic a person of colour, it does feel offensive to me.

Yeah.

Yeah.

It's like, you know, we're here and we can just be hired.

So just do that.

Well, I think that's like at the heart of Shelux's strategy, right?

Like I would say you would ask any social media manager and like Shelux would be on their like vision board of like what they've created.

Yeah.

A hundred percent.

So I think it's like, it's a business built off these personalities of their, you know, staff members.

They've really like championed them or, you know,

You know, like that's kind of what they've built their entire content strategy off.

And it's that humanness that I think people have related to.

So I think creating recommendations based off an AI bot, it takes away that humanness.