Jocko Willink

And I was like, get those kind of gis because those are American made.

And I ended up linking up with him.

And Origin kind of took off.

And Jocko Fuel kind of took off.

And it was just, yeah.

And then the kids' books were somewhere in there.

There's...

I was trying to get my son, my son was not like a reader, right?

He was a little kid.

So I went to try and find him like something that he might be interested in, right?

And I picked up this book and it was like a pirate book.

And I was like, cool, you know, pirates.

What young boy isn't gonna be into pirates?

And I read this book and it was the lamest, weakest, most pathetic pirates ever.

And I'm like, yeah, I'm not gonna read this to my son.

And I just decided I'll write my own books for kids.

And so, and the idea of the first Warrior Kid book was just like immediately in my mind.

The whole thing, like start to finish, I had the whole thing in my mind almost immediately.

And it's a real, it seems obvious, right?

Like there's a kid, like all kids, who can't do any pull-ups,