Jocko Willink

doesn't know his time stables, doesn't know how to swim, and he's getting picked on by the school bully, right?

You go to any kid in the world, they've got one of those problems or a problem like those problems.

And so I put those problems in the book, and then I brought in a character, Uncle Jake, who's a SEAL, who is gonna come stay with the family for the summer, and he's gonna teach this kid.

how to fight, how to eat right, how to exercise, how to study and how to swim.

And that's the first book.

And it, you know, the feedback of all, you know, of all the things that I'm currently doing, getting feedback from like a 10 year old kid that says, writes me a letter,

and says, I did my first pull-up, or I got an A on this math test, or I started training jiu-jitsu, and I did my first competition.

Those are the most epic things to receive.

I love that, man.

Yeah.

That's awesome.

Yeah, there's not a lot of... Oh, I shouldn't say that.

There is a lot of guidance out there in the world right now.

Not a lot of it is good guidance, you know?

And so the values that...

kids should be receiving, in many cases they're not receiving.

So I tried to give it to them in a fun way.

They're funny books, but they're powerful too.

When did the first one come out?

I think it was 2017 because I was almost done writing it as Extreme Ownership was coming out.