Joe Biden
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It depends on the campaign. Like safe incumbents will have, you know, there are sort of rounds of checks that come in. There are different candidates and campaigns that are almost exclusively grassroots based. That's something that candidates can change as they move up the ladder, run for different levels of office.
So for presidential campaigns in 2020, Elizabeth Warren decided not to spend time selling access to the candidate, right? So not calling rich people on the phone or having private big donors events to fund the primary campaign.
So for presidential campaigns in 2020, Elizabeth Warren decided not to spend time selling access to the candidate, right? So not calling rich people on the phone or having private big donors events to fund the primary campaign.
And that was something that was a risk at the time, but she was able to become the first time presidential candidate ever to get to a million donors by focusing on the grassroots. And so even when it's tough, you're in a competitive primary, you can make these choices, but also donors reward the choices that you make about how you raise your money.
And that was something that was a risk at the time, but she was able to become the first time presidential candidate ever to get to a million donors by focusing on the grassroots. And so even when it's tough, you're in a competitive primary, you can make these choices, but also donors reward the choices that you make about how you raise your money.
Unfortunately, the answer depends, right? Because your data is, you've signed up, right, for the campaign's email list. If you gave your phone number, you're probably going to get SMS from them.
Unfortunately, the answer depends, right? Because your data is, you've signed up, right, for the campaign's email list. If you gave your phone number, you're probably going to get SMS from them.
But a campaign, especially one that loses, or for a candidate who's not going to be running for office anytime soon again, that turns in, your data turns into a way to retire campaign debt and for consultants to sell it on to the next person.
But a campaign, especially one that loses, or for a candidate who's not going to be running for office anytime soon again, that turns in, your data turns into a way to retire campaign debt and for consultants to sell it on to the next person.
In theory, you're not supposed to scrape the FEC data in order to do fundraising. Whether the FEC data gets scraped by a voter file company, gets passed on and reformatted into something, the data finds its way to places. And for purposes, that's not really the intention. But it's also just campaigns straight up making their data available to a brokerage of
In theory, you're not supposed to scrape the FEC data in order to do fundraising. Whether the FEC data gets scraped by a voter file company, gets passed on and reformatted into something, the data finds its way to places. And for purposes, that's not really the intention. But it's also just campaigns straight up making their data available to a brokerage of
likely donor, likely democratic supporter, et cetera, data. And so it's the model where, unfortunately, where we are right now is that the digital experience of email and SMS has the market around your data has come to look like the direct mail market, where there are just these lists being passed around by different shops. And people just blast away at it.
likely donor, likely democratic supporter, et cetera, data. And so it's the model where, unfortunately, where we are right now is that the digital experience of email and SMS has the market around your data has come to look like the direct mail market, where there are just these lists being passed around by different shops. And people just blast away at it.
And so the consulting firm or the mail house or data firm makes money and you get bombarded with lots of texts and emails and they don't even really need it to have a high response rate, right? As long as you get a couple, it's cheap to do and then you're off to the races and doing this thing. The problem with it though is that obviously it's a terrible experience for the end user of the donors.
And so the consulting firm or the mail house or data firm makes money and you get bombarded with lots of texts and emails and they don't even really need it to have a high response rate, right? As long as you get a couple, it's cheap to do and then you're off to the races and doing this thing. The problem with it though is that obviously it's a terrible experience for the end user of the donors.
And it doesn't actually build a good file for your campaign because you might have somebody respond to an initial message. But if they're not in your district, they're not following your race, they're not actually part of a community that you're building around your campaign, they're not likely to give again.
And it doesn't actually build a good file for your campaign because you might have somebody respond to an initial message. But if they're not in your district, they're not following your race, they're not actually part of a community that you're building around your campaign, they're not likely to give again.
And what happens is that even donations that you get in in that first sort of wave of a mass of prospecting, you wind up with a lot of unsubscribes with a lot of people who don't ever give again. Right.
And what happens is that even donations that you get in in that first sort of wave of a mass of prospecting, you wind up with a lot of unsubscribes with a lot of people who don't ever give again. Right.
Yeah, you're replying stop to that campaign, and usually they'll follow your request to stop. But the consultant that put your data in that campaign's file is obviously not going to stop. Can you explain what a scam pack is and how it works?