Joe Coleman

Of course.

And sometimes it has been, but yeah, you're totally right.

I mean, our payback

it swings anywhere between, you know, uh, six months in a year, sort of depending on how we do that quarter and those kinds of things.

Uh, but yeah, our, our view is, you know, as long as it's under a year, I think that the business definitely deserves investment and those kinds of things.

Um, yeah, we're, we're in a position now where we're really fine tuning ourselves and marketing machine.

Um,

We built an excellent marketing team.

We also brought in a really strong sales leader and a really strong sales team.

The thing about enterprise sales that sucks is you have long ramp-up times for reps.

Deals take a while to close.

And so you do all this great work to get the thing in place, and then you got to wait a little while to see all those results.

And so we're anticipating kind of end of Q4 this year, Q1 2019, when things are really going to start taking off for us and all that hard work we did figuring out the formulas for sales and marketing.

are really gonna take off for us.

And then we'll likely look at another round of funding.

That's a good question.

I guess I'd have to say the Blue Ocean Strategy.

I'm a big fan of that one.

Yeah, it's a weird question.

Yeah.