Joe Coleman

So that's where we got our start as we started thinking about more and more of these problems.

It was end of 2012 that we really started building out actual software beyond just the software that kind of enabled the marketplace.

So a year and a half, two years.

So yeah, the average customer typically starts with a subscription that's somewhere around 60K and ACV.

And that's just

on subscription fees.

And then the average brand will typically do about 20%, 25% of their average annual subscription fee.

We'll get about 25% of that back in content revenue, which means that the customer is doing more content or spending more money on content in the marketplace than they are on the subscription, which is a very important metric for us when we think about account health.

So that's typically what they're paying upfront

When they get started, what they're getting is they're getting access to, obviously, the network of creative talent.

They're getting access to the software itself.

We do have some feature discrimination in our pricing.

But typically, our motto is really, first of all, we've tried things like per user pricing and all that stuff.

I've come to the conclusion that it just doesn't work very well in MarTech in general, but particularly in a business like ours where we want as many people on a system as we can getting value out of Contently.

And so we have unlimited users.

You get access to the creation suite that allows content to be produced inside the platform, whether it's our marketplace or your creative.

That includes things like payments and handling legal and all those things that are a pain for organizations to deal with internally.

We take care of all of that for them.

At a high level, I mean, there's tons of stuff in the system, but at a high level, we also help them manage the distribution process, publishing the content to where it needs to go, getting it in front of the right place at the right time, the right people at the right place at the right time.

And then finally, a lot to do with analytics and helping them understand the performance of their content, how they can do better next time.