Joe Crisara

So I recommend that one.

Number two, I think Maximum Influence by Curt Mortensen is a great book.

Mortensen with an E-N at the end of it is a great book.

It does kind of dumb it down in terms of all the science of persuasion and that type of thing there.

It does use it to give you examples how to use those things.

And matter of fact, that's where I got inspired when I saw that book back in

The 90s, I saw that book and I'm like, dude, this is like one of the books that kind of made it, dumbed it down for me in a way, right?

And then, you know, Cialdini's Influence is a great one there too.

If you're a business person, I think the E-Myth, you know, by Ken Goodrich and also by Michael Gerber.

It's great for the trades.

I think it's good for the blue collar trades.

If you're trying to systemize your business, it's a great book.

I always recommend to people to do that.

Mike Michalowicz's Profit First for Accounting and Bookkeeping is

is one of my go-tos.

I tell people just read Profit First because that's what we're going to do to make sure you can identify the KPI of profit.

I think he is the real OG if it comes to financial responsibility for a business or for your person.

You can use Mike Michalowicz's book for your own personal family, not because your family is a business too, Tommy.

It's not just your business.

Everybody who's got a family has got a business in a way because running your family is like running a business too.