Joe Crisara

So if you're not praising the effort of the people, sharing gratitude, which is what the magic moment also does, sharing how you feel, how it's inspiring you or making you feel honored.

So those are the three elements.

Praising the effort, sharing how it makes you feel honored,

a good feeling to be in this home uh sharing gratitude for blocking out your time and spending it with me today uh sharing gratitude for giving us this opportunity uh i think it could just start with gratitude honestly everybody in the company should be able to say thank you for the opportunity inviting me to your home thank you for letting me into your home today inviting me here thanks for taking your time and spending it with me today those are things that are true because they're happening right now does that make sense tom

percent yeah because it is it's like people who have a job in service like they uh they're a pastor at a church or they're a teacher or they're a firefighter i mean those are heroes honestly i mean would you want to do you want to grind it out for what a teacher makes uh all day long and then go to teacher conferences and all that kind of thing and then deal with the parents on evenings uh trying to get the kid to do the homework i mean and then you got to bring your own school supplies i mean think of the effort

a normal teacher makes.

I don't think they get quite enough credit for doing it all.

And they are heroes.

So you got somebody who works at the church and tries to start the soup kitchen.

You got somebody who adopts a pet like you and Bree adopted your dog.

That's a heroic act.

You had to get the paperwork, the effort it took to fill out the paperwork to adopt that dog, to make sure you got the training for the dog that was necessary so the dog could behave properly.

those are the things that little things that people do and you're surprising people that you actually noticed how hard it is to adopt the dog and take care of a dog or to take care of your kids or to take care of your mother who's going through cancer or to take care of that classroom you got does that make sense so really if you said tomorrow with all your people

Let's try to make a list of all the things that our clients are doing for their families and for their pets and for their job and recognize and praise the effort they make to do that.

You'd be well on your way to a magic moment.

That's what I would tell you.

Make sense?

Well, here's the fact, Tommy, nobody can believe, nobody can sell anything they don't believe in.

So if you don't believe in it, nobody can even offer it.

Or if you don't believe it's a problem that you're seeing, you're not gonna be able to, you probably won't create a solution even, make sense?